Growth Marketing Manager

2 weeks ago


San Francisco, United States Backbone Full time

Backbone is seeking a highly motivated and experienced Growth Marketing Manager to take ownership of our performance marketing channels (Meta and Google being the primary focus). This role will be responsible for the day-to-day management, optimization, reporting, and creative execution of these channels, working closely with both agencies and freelancers to achieve our goals. In addition to overseeing our current marketing efforts, the Growth Marketing Manager will play a key role in expanding our reach into top-of-funnel channels such as TV (both linear and CTV), YouTube, and Podcasts.

What You'll Do:

  • Channel Management and Strategy: Lead and manage paid social and search channels, coordinating closely with agencies and freelancers to ensure optimal campaign performance and successful execution. Test, experiment, identify, and diversify the channel mix to maximize payback and overall marketing efficiency.

  • Creative & Landing Page Management: Collaborate with agencies and freelancers to develop high-performing ad creatives and landing pages that drive conversions.

  • Reporting & Analysis: Develop and deliver regular performance reports, providing insights and recommendations for improvement based on data-driven analysis.

  • Top-of-Funnel Expansion: Assist in the strategic planning and execution of campaigns on top-of-funnel marketing channels such as TV (linear and CTV), YouTube, and Podcasts.

  • Cross-Functional Collaboration: Partner with other teams including Product, Sales, and Creative to ensure marketing efforts are aligned with broader company goals.

  • Budget Management: Monitor and manage the budget across channels to ensure efficient allocation of resources.

What We're Looking For:

  • Experience: 3-5 years of proven success in growth marketing, with a strong focus on managing paid media channels, including Meta and Google

  • Testing and Optimization: Demonstrated ability to test and iterate on marketing strategies, staying abreast of industry trends and emerging platforms.

  • Direct Response Creative: Skilled in assessing and refining creative content for paid media channels, offering valuable feedback to elevate campaign performance.

  • Analytical Skills: Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns for performance. Experience with analytics tools such as Google Analytics, Triple Whale/Northbeam, MMM, and incrementality testing.

  • Team Collaboration: Proven ability to collaborate effectively with cross-functional teams, including creative, product, and analytics.

  • Top-of-Funnel Marketing: Familiarity with top-of-funnel marketing channels like TV advertising, YouTube, OOH, and Podcasts is a plus.

Benefits and Perks:

  • Bi-annual off-sites to spend time with the team
  • Offices in Seattle and the SF Bay Area (Atherton)
  • Hybrid office model
  • 401k match
  • Full medical, dental, and vision for all FTE roles
  • Free Backbone products (sometimes free games too)

#J-18808-Ljbffr

  • San Francisco, United States StyleAI Full time

    About UsStyleAI is the AI-powered, all-in-one unified marketing platform for businesses and ambitious marketing teams. Thousands of companies rely on Style to manage their SEO strategies, Google Ads campaigns, and websites in real time. Based in San Francisco, StyleAI offers three turnkey products: Seona, Adwin, and Trenda, helping businesses automate their...

  • Growth Marketer

    2 weeks ago


    San Francisco, United States Nuvo Full time

    From coffee to lumber, every product we use has been traded through a complex chain of suppliers, manufacturers, wholesalers, and retailers. Despite the massive scale of the B2B commerce market, most businesses trade using outdated methods like paper forms, PDFs, emails, faxes, phone calls, and spreadsheets, making commercial processes slow and...

  • Growth Marketer

    2 weeks ago


    San Francisco, United States Checksum.ai Full time

    About Us:Checksum.ai is at the forefront of artificial intelligence, using AI to automatically QA software based on real user behavior. Our AI models learn how to use our customers’ applications and create realistic and durable tests so engineering teams can move fast.This role is based in San Francisco and will require 3-4 days a week onsite.Role...


  • San Francisco, United States Obviously AI Full time

    Data Science problems are everywhere, but the talent is not. At Obviously AI, our vision is to turn every company into an AI company. We do this by providing businesses with access to world-class, on-demand data science talent that helps them solve real business problems. On the back end, we empower data scientists with a set of internal groundbreaking tools...


  • San Francisco, United States VISO TRUST Full time

    VISO TRUST is the only SaaS third party cyber risk management platform that delivers the security intelligence needed for modern companies to make critical risk decisions at the speed of business. Assessing the risk of data breach third party relationships pose to their customers is a traditionally complex and labor intensive process that slows business,...


  • San Francisco, United States Panga Capital Full time

    Tasker AI is a YC-backed company developing the easiest way to build AI agents for automation of workflows and screen scraping. You must be living in San Francisco at the time of the application; this is an in-person role and there will be an in-person interview. We are currently seeking a seasoned, creative, and resourceful Crypto Growth Associate, Lead, or...


  • San Francisco, United States Meta Full time

    Minimum QualificationsMaster's in Marketing, Business, or a related field24 months of experience in the job offered or in a marketing-related occupationExperience must include 24 months of experience in the following skills and technologies:Influencing and providing direction to cross-functional teams, including engineering, data science, sales, product, and...


  • San Francisco, United States Notion Full time

    About Us:We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.We've been...


  • San Francisco, United States Asystem Full time

    Particle is a startup based in the San Francisco Bay Area. We are seeking candidates who are self-starters, adaptable, and flexible in a startup environment. As a team of veteran technologists from Twitter, Tesla, Periscope, and more, we are developing a next-generation news platform to reimagine your daily intake of news. We value active engagement in...


  • San Francisco, United States Speak Full time

    About usOur mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the...


  • San Francisco, United States Menlo Ventures Full time

    Job Overview As Relyance AI’s Head of Growth Marketing, you will be responsible for strengthening our position and accelerating our growth. Directly reporting to the CMO, the successful candidate has an exceptional ability to handle multiple projects simultaneously while building a longer-term growth strategy. This position will work closely with sales...


  • San Francisco, United States Relyance Inc. Full time

    Job Overview As Relyance AI’s Head of Growth Marketing, you will be responsible for strengthening our position and accelerating our growth. Directly reporting to the CMO, the successful candidate has an exceptional ability to handle multiple projects simultaneously while building a longer-term growth strategy. Additionally, this position will work closely...


  • San Francisco, United States Relyance AI Full time

    Job Overview As Relyance AI's Head of Growth Marketing, you will be responsible for strengthening our position and accelerating our growth. Directly reporting to the CMO, the successful candidate has an exceptional ability to handle multiple projects simultaneously while building a longer-term growth strategy. Additionally, this position will work closely...


  • San Francisco, United States Arcade Full time

    About ArcadeOur mission is to empower teams to be great storytellers.Great storytelling is how products get bought, not sold.Arcade helps go-to-market teams easily showcase their product through beautiful and interactive experiences.With Arcade, you can effortlessly create interactive demos by recording with our Chrome Extension or Desktop app. You can...


  • San Francisco, California, United States Peoplebox Full time

    About PeopleboxPeoplebox is a cutting-edge platform that helps scaling companies overcome misaligned teams and poor execution speed. Our innovative solution integrates with all work tools, bringing every cross-aligned goal in one single dashboard to identify red flags on time. This serves as a source of truth for all your strategic goals and initiatives to...

  • Growth Marketer

    3 weeks ago


    San Francisco, CA, United States Nuvo Full time

    From coffee to lumber, every product we use has been traded through a complex chain of suppliers, manufacturers, wholesalers, and retailers. Despite the massive scale of the B2B commerce market, most businesses trade using outdated methods like paper forms, PDFs, emails, faxes, phone calls, and spreadsheets, making commercial processes slow and...


  • San Francisco, United States Kikoff Full time

    Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped over 1M customers build better credit. Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed and others; and our app has a 4.9 rating amongst thousands of reviews. But...


  • San Francisco, United States California Marketing Solutions Full time

    You have been an elite athlete your entire life. From rec sports to collegiate athletics, you have lived a life built around hard work and competition. A determination to succeed has lived in you and you know you are destined for greatness. Life after a collegiate sports career can seem daunting. If you find yourself in the middle of the transition...


  • San Francisco, California, United States Menlo Ventures Full time

    Job OverviewWe are seeking a highly skilled Strategic Growth Marketing Leader to join our team at Menlo Ventures. As a key member of our marketing team, you will be responsible for driving growth and accelerating our expansion. Reporting directly to the CMO, you will develop and execute a comprehensive growth strategy, leveraging your expertise in marketing...


  • San Francisco, United States California Marketing Solutions Full time

    You have been an elite athlete your entire life. From rec sports to collegiate athletics, you have lived a life built around hard work and competition. A determination to succeed has lived in you and you know you are destined for greatness. Life after a collegiate sports career can seem daunting. If you find yourself in the middle of the transition...