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Sr. Director, Market Access Marketing
1 month ago
- Collaborate on development and pull through of the portfolio market access and reimbursement marketing strategy, campaign and tactics for Pacira BioSciences that address core customer objectives and lead to favorable access across the franchise.
- Provide a comprehensive perspective of the US Managed Markets to Commercial functions, Clinical and Medical Affairs and Legal teams to support and guide the process for further defining the corporate value strategy for the US market.
- Define clinical/economic outcome requirements for payer strategy
- Partner cross functionally to develop relevant and credible HEOR messaging
- Develop robust commercial payer and self-insured employer messaging and materials to communicate the portfoliou2019s value proposition and the benefits of patient access to non-opioid interventions to manage acute pain. u00A0
- Develop reimbursement resources to support field sales engagement with key stakeholders including clinicians, administrators, and billers u00A0
- Support regional payer determinations for field sales u201Cpull-through.u201D u00A0
- Build and manage campaigns to communicate favorable reimbursement status through a mix of media and educational initiatives. u00A0
- Serve as a liaison between field teams and Access Marketing u00A0
- Identify new opportunities, set objectives, strategies and resources needed to achieve financial and strategic goals.
- Establish metrics to track progress, identify areas of growth, and quantify impact.
- Build and implement innovative tools which would include personal and non-personal solutions to enhance customer engagement and product access.
- Track and manage budgets, forecasts, and assumptions.
- Understand key pain management market trends and changes in health care delivery to develop market insights critical to value and access strategy and communication.
- Bacheloru2019s degree from accredited college or university, MBA strongly preferred.
- Minimum 8 yearsu2019 experience progressive responsibility in sales and/or marketing for hospital pharmaceutical or medical device.
- Minimum 5 years of in line brand management experience in pharmaceutical or medical device marketing including extensive experience in progressive roles related to market access, value, pricing, reimbursement, patient access as well as operational budget management.
- Significant experience in senior management roles with a preference for at least 5 years in a Senior Market Access and Value Leadership position.
- Substantial Product Launch Market Access experience including strategy development, field sales engagement and hands-on support.
- Proven track record of identifying product advantages and market requirements turning them into impactful value propositions and value stories to payers and health systems.
- Strong strategic thinking skills, ability to scenario plan, craft strategic options and creative problem solving beyond the scope of the traditional industry frameworks and practices
- Organizational savvy, able to navigate successfully across business structures and cultures to achieve exceptional results
- Proven ability to lead others, drive execution, and build alignment within teams and across functional areas.
- Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines.
- Proven track record of measurable success in developing and executing marketing plans in the pharmaceutical or medical device industry.
- Demonstrate ability to work effectively in complex, rapidly changing environment.
- Excellent oral and written English communications skills.
- Excellent platform skills: ability to deliver complex, clinical information to diverse populations.
- Proven team player with ability to navigate and collaborate cross functionally; able to influence those over whom there is no immediate supervisory capacity to achieve objectives.
- Solid financial and business acumen; analytical mindset.
- Ability to travel approximately 40-50%.u00A0u00A0
- Medical, Prescription, Dental, Vision Coverage
- Flexible Spending Account & Health Savings Account with Company match
- Employee Assistance Program
- Mental Health Resources
- Disability Coverage
- Life insurance
- Critical Illness and Accident Insurance
- Legal and Identity Theft Protection
- Pet Insurance
- Fertility and Maternity Assistance
- 401(k) with company match
- Flexible Time Off (FTO) and 11 paid holidays
- Paid Parental Leave
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The base pay range for this role in California is $190,400 per year to $249,900 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications. u00A0 u00A0 #J-18808-Ljbffr