Demand Generation Manager

3 weeks ago

San Francisco, United States Workato Full time
About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you

Responsibilities

We seek a talented and driven Demand Generation Manager focused on driving customer expansion within our Commercial business. You will play a critical role in ensuring that our existing customers continue to derive value from our products while identifying opportunities for cross-selling. The ideal candidate will have a passion for data-driven marketing, a deep understanding of the customer journey, and a proven track record of working with various cross-functional partners to execute successful demand-generation campaigns.

Candidates residing in the Bay Area are welcome to apply.

Strategic Planning and Execution:

  • Develop and execute comprehensive demand-generation strategies to drive customer adoption and cross-sell opportunities.

  • Collaborate with sales, product, and customer success teams to align on goals, target audiences, and campaign strategies.

Campaign Management:

  • Plan, create, and manage multi-channel marketing campaigns, including email, webinars, content marketing, paid advertising, and social media.

  • Optimize campaigns based on performance metrics to ensure maximum ROI and engagement.

Customer Expansion:

  • Identify opportunities for upsell and cross-sell within the existing customer base.

  • Create and execute marketing programs aimed at expanding product usage and adoption.

  • Track, analyze, and report campaign performance, providing actionable insights to optimize future campaigns.

  • Utilize marketing automation tools and CRM systems to manage and nurture leads through the sales funnel.

Content Development:

  • Collaborate with sales and product teams to create targeted content that supports line of business sales plays.

  • Develop compelling marketing materials, including whitepapers, case studies, blog posts, and infographics, tailored to the needs and interests of target audiences.

  • Ensure content aligns with the overall demand generation strategy and enhances the effectiveness of sales efforts.

  • Leverage customer success stories and use cases to demonstrate the value of Workato’s solutions across different industries and business functions.

Collaboration Across Teams:

  • Work closely with multiple teams, including sales, customer success, sales development, product-led growth (PLG), and leadership, to ensure alignment and maximize the impact of demand generation efforts.

  • Facilitate regular communication and collaboration to share insights, align goals, and optimize marketing strategies.

  • Foster strong working relationships across teams to drive a cohesive customer engagement and expansion approach.

Requirements Qualifications / Experience / Technical Skills

  • Bachelor's degree in Marketing, Business, or a related field.

  • 5+ years of marketing experience with experience in integrated campaigns, field programs, and demand generation.

  • Proven experience in customer marketing or growth marketing, preferably in the software or SaaS industry.

  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

  • Proficiency in marketing automation platforms (e.g., Marketo, Demandbase) and CRM systems (e.g., Salesforce).

  • Excellent written and verbal communication skills.

  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Soft Skills / Personal Characteristics

  • A strong go-getter attitude.

  • Exceptional in navigating cross-functional relationships and working collaboratively with various teams across marketing, sales, customer support, PLG, and leadership teams.

  • A collaborative team player with a positive attitude and strong interpersonal skills.

For California applicants, the pay for this role begins at $100,000 plus variable, benefits, perks, and equity.

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