Director, Demand Generation

2 weeks ago

San Francisco, United States Arch Systems Full time

Arch Systems is seeking an experienced and strategic Director of Demand Generation to join our dynamic Marketing team. Reporting directly to the VP of Communications & Marketing, this role is pivotal in driving pipeline growth and amplifying Arch’s solutions across the manufacturing sector. You will lead the development and execution of integrated marketing programs, influencing pipeline and bookings while managing a high-performing team.

What You Will Own & Drive

  1. Campaign Strategy & Execution: Develop and execute a multi-quarter integrated demand generation strategy from ideation to implementation. Own the entire campaign lifecycle, including strategy development, content creation, messaging, channel management (email, distribution, organic and paid social, events, and SEO), tracking, and optimization.
  2. Cross-functional Collaboration: Work closely with Sales, Product, Customer Success, and Strategic Partnerships to ensure alignment and maximize campaign ROI, with pipeline growth as the primary KPI.
  3. Lead Management: Define and implement best practices for lead management and follow-up. Develop persona-driven campaigns to effectively engage target audiences.
  4. Performance Tracking & Reporting: Build and maintain dashboards, define campaign KPIs, and report on the demand generation funnel. Partner with the VP of Marketing to manage the lead pipeline, ensuring visibility, continuous improvement, and clear linkage between marketing efforts and results.
  5. Manage & Mentor Team Members: Lead and develop a high-performing demand generation team, including direct management of campaign marketers and potentially a BDR/SDR team.
  6. Optimize Campaign Impact: Regularly analyze campaign performance, share insights with stakeholders, and provide actionable recommendations for improvement.
  7. Scale & Quality: Ensure a high standard of quality in lead generation efforts, prioritizing impactful campaigns that resonate with key B2B industrial SaaS personas over sheer volume.

What You Bring to The Table

  1. Education: Bachelor’s Degree required; MBA preferred.
  2. Experience: Minimum of 5 years of proven demand generation experience in B2B SaaS marketing targeting enterprise stakeholders at multiple levels.
  3. HubSpot Expertise: Proficiency in HubSpot, with the ability to serve as platform administrator, managing configuration and access.
  4. Technical Tools Proficiency: Experience with tools like HubSpot, Slack, Google Drive, Notion, Asana, GA4, AdWords, and Microsoft Office.
  5. Campaign Lifecycle Mastery: Demonstrated ability to own the entire campaign process, from concept to execution and post-campaign analysis.
  6. Pipeline & Reporting Ownership: Proven experience managing lead pipeline metrics, with expertise in creating and maintaining dashboards and reporting tools.
  7. Management Experience: Proven experience managing a full-time team, driving omnichannel demand generation strategies, and overseeing budgets and timelines to ensure campaigns are delivered effectively and align with organizational goals.
  8. ABM & Demand Generation Best Practices: Strong knowledge of persona-driven Account-Based Marketing (ABM) strategies, with a focus on targeting high-value accounts to enhance sales pipeline quality.
  9. Communication Skills: Skilled in translating complex information into clear, impactful visuals and messages that engage customers and stakeholders effectively.

What Makes You Stand Out

  1. Experience in industrial/manufacturing markets is a plus.
  2. Experience overseeing BDR/SDR teams is a significant advantage.
  3. Familiarity with intent data platforms such as RollWorks, DemandBase, ZoomInfo, as well as SEO/SEM expertise, is highly desirable.

How We Will Support You

  1. Innovate with Impact: Be part of a team developing transformative data products that optimize and revolutionize manufacturing operations globally. Your work will directly impact efficiency, sustainability, and growth for some of the world’s leading industrial companies.
  2. Collaborative Environment: Join a passionate, multidisciplinary team that values innovation, open communication, and teamwork. We foster a culture of continuous learning, mutual respect, and cross-functional collaboration, empowering everyone to contribute meaningfully.
  3. Growth & Development Opportunities: Advance your career through hands-on experience in product leadership, data-driven decision-making, and technical innovation. Arch supports professional development with pathways for skill enhancement, leadership growth, and increasing product vision expertise.
  4. Equity & Ownership: Share in the company’s success through equity ownership, aligning your personal success with Arch’s mission and growth.
  5. Remote-First Flexibility: Embrace a remote-first work culture that provides flexibility and balance, supporting productivity and connection in a collaborative virtual environment.

Application Process

Please submit resumes in English. We encourage passionate applicants to apply, even if they don’t meet every qualification. At Arch, we value authenticity and believe in hiring individuals as their full, unique selves. We’re committed to fostering an environment where team members can leverage their strengths while continuously learning and growing. Don’t let imposter syndrome hold you back—if you’re excited about this opportunity, we’d love to hear from you

About Arch Systems

At Arch Systems, we empower discrete manufacturing facilities with deep data insights that enable optimal efficiency, precise KPIs, and proactive decision-making. We work with leading manufacturers to integrate and optimize their data for actionable intelligence, fueling productivity and operational excellence.

Compensation Practices

Our commitment to equitable compensation is central to our values. We benchmark our compensation structure against competitive market rates, specifically using data from the San Francisco Bay Area, to ensure fair and transparent pay practices. Our structure comprises a base salary, performance-based incentives, and, where applicable, equity ownership to align with our long-term vision.

For US-based employees, our benefits package includes comprehensive healthcare options for both employees and dependents, retirement contributions, and other supportive resources for wellbeing and development.

International applicants who join through our trusted global partners will receive benefits specific to their region and will also be granted non-qualified stock options (NQSOs) from Arch Systems, enabling them to share in our company’s success.

Remote Equal

Arch champions a remote-first work environment since its inception, promoting flexibility and inclusivity across all teams. While we welcome talent from diverse locations, we currently do not offer visa sponsorship.

Arch is committed to full compliance with regulations from the Office of Foreign Assets Control (OFAC) to ensure alignment with all applicable sanctions programs. This means we do not engage in transactions or employment practices that conflict with OFAC regulations, including the hiring of individuals residing in regions subject to US sanctions.

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