Director, Demand Generation

3 weeks ago

San Francisco, United States oilandgas.org.uk Full time

At Instabase, we're passionate about democratizing access to cutting-edge AI innovation to enable any organization to solve previously unsolvable unstructured data problems in their industry. With customers representing some of the largest and most complex organizations in the world, and investors like Greylock, Andreessen Horowitz, and Index Ventures, our market opportunity is near infinite.


Instabase offers a consumption-based pricing model where customers can pay only for what they use, aligning directly with the value our products deliver. It empowers our clients to explore our AI Hub platform features extensively, enabling them to uncover crucial business insights. This customer-centric model allows Instabase to glean insights from diverse use cases and behaviors, ensuring we deliver top-tier solutions that provide unmatched advantages for everyday business operations.


With offices in San Francisco, New York, London and Bengaluru, Instabase is a truly global company. We are people-first, and we've built a fearlessly experimental, endlessly curious, customer obsessed team who work together and help organizations around the world turn their unstructured data into insights instantly.


At Instabase, we're building a world-class Demand Generation function to fuel our scalable growth. As part of the marketing leadership team, we're looking for a leader who is passionate about designing and executing strategies that drive pipeline and revenue. You'll be responsible for establishing foundational processes, systems, and programs that will propel our business forward as we continue to scale. This role requires a blend of strategic thinking and hands-on execution to drive awareness, demand, and conversion through comprehensive marketing programs.


As our Demand Generation Leader, you will take the lead in building and executing a robust demand generation strategy from the ground up. This is a hands-on role where you'll architect the marketing strategy while also driving day-to-day execution. This role will manage campaign and growth teams that are laser focused on driving awareness, demand, and conversion through marketing programs. From planning to execution, you will own the demand gen process and be accountable for the pipeline contribution and optimization of conversions across all marketing initiatives.


What you'll do:
  • Design and implement the demand generation strategy, including building the tech stack, campaign framework, and marketing infrastructure from scratch.
  • Develop the initial go-to-market playbook to guide campaign execution and establish best practices across channels.
  • Create a comprehensive market demand strategy, balancing campaign investment and channel mix to drive both new and expansion revenue.
  • Hire and lead a high-performing team of field marketers and campaign specialists, empowering them to execute multi-channel campaigns that generate pipeline and impact revenue.
  • Actively engage in campaign execution while mentoring and guiding your team to improve efficiency and effectiveness across multiple marketing channels.
  • Partner with Sales to develop a comprehensive strategy for targeting, lead follow-up, and conversion to maximize pipeline impact.
  • Work closely with Marketing Operations and Analytics to define and track KPIs, monitoring campaign and market performance across daily, weekly, and quarterly intervals, and refining strategies for optimal results.
  • Recommend and implement systems and processes to track and analyze campaign performance, ensuring alignment with revenue goals and optimizing for maximum impact.
  • Scale and maintain the team structure, knowing when to bring in-house expertise versus outsourcing critical skills to meet demand generation needs.

About you:
  • 8-10+ years of marketing experience in B2B enterprise software, ideally SaaS, with a proven track record of driving pipeline growth and executing high-impact campaigns.
  • Demonstrated success in building, scaling, and leading demand generation teams in early-stage, high-growth companies.
  • You've led marketing teams in B2B SaaS companies and have experience with PLG and Sales-led growth motions.
  • Strong leadership skills, with experience hiring, developing, and leading an inclusive, engaged, and high-performing marketing team.
  • Deep understanding of the SaaS sales funnel, and the ability to align marketing initiatives with the broader go-to-market strategy.
  • Passionate about delivering exceptional customer experiences and driving measurable growth through marketing programs.
#J-18808-Ljbffr

  • Demand Generation Director

    3 weeks ago

    San Francisco, United States - Full time

    About First RoundFirst Round is a venture capital firm that works with founders exclusively at the earliest stages of company building, often when all they have is an "imagine if." We fill in where we can until the team is filled out, tackling crucial early hiring and equipping those who are great at building product with the skills to sell it, too. By...

  • Director, Demand Generation

    2 weeks ago

    San Francisco, United States oilandgas.org.uk Full time

    Arch Systems is seeking an experienced and strategic Director of Demand Generation to join our dynamic Marketing team. Reporting directly to the VP of Communications & Marketing, this role is pivotal in driving pipeline growth and amplifying Arch's solutions across the manufacturing sector. You will lead the development and execution of integrated marketing...

  • Director, Demand Generation

    2 weeks ago

    San Francisco, United States - Full time

    Arch Systems is seeking an experienced and strategic Director of Demand Generation to join our dynamic Marketing team. Reporting directly to the VP of Communications & Marketing, this role is pivotal in driving pipeline growth and amplifying Arch's solutions across the manufacturing sector. You will lead the development and execution of integrated marketing...

  • Director, Demand Generation

    2 weeks ago

    San Francisco, United States Arch Systems Full time

    Arch Systems is seeking an experienced and strategic Director of Demand Generation to join our dynamic Marketing team. Reporting directly to the VP of Communications & Marketing, this role is pivotal in driving pipeline growth and amplifying Arch’s solutions across the manufacturing sector. You will lead the development and execution of integrated...

  • Marketing Director

    4 days ago

    San Francisco, California, United States Sendoso Full time

    Unlock Business Growth as a Marketing Director at SendosoIn this pivotal role, you will lead the charge in driving inbound pipeline generation efforts for our esteemed clients. As a Senior Manager, Integrated Marketing at Sendoso, your expertise will be instrumental in architecting and executing integrated marketing programs that yield exceptional...

  • Director, Demand Generation

    3 weeks ago

    San Francisco, United States Coalition, Inc. Full time

    About us Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines broad insurance coverage with a digital risk assessment and continuous security monitoring to help organizations protect themselves in today's hyper-connected world. Opportunities to make an impact...

  • Director of Marketing

    7 days ago

    San Francisco, United States VISO Trust Full time

    VISO TRUST is the only SaaS third party cyber risk management platform that delivers the security intelligence needed for modern companies to make critical risk decisions at the speed of business. Evaluating the risk of data breaches from third-party relationships is a traditionally complex and time-consuming process that hinders business operations,...

  • AI Demand Generation Leader

    6 days ago

    San Francisco, California, United States Ikigai Labs, Inc. Full time

    Unlock Enterprise AI GrowthIkigai Labs, Inc. is seeking a seasoned Director of Demand Generation to spearhead our demand generation efforts, driving pipeline and revenue growth through strategic marketing tactics.As a key member of our team, you will be responsible for developing and executing cutting-edge demand generation strategies, campaigns, and...

  • Demand Generation Manager

    2 weeks ago

    San Francisco, United States Wal-Mart Full time

    FocusKPI is looking for a Campaign Manager or Demand Generation Strategist/Manager to join the Cloud marketing Team within our client.As the campaign manager, you will help drive end-to-end campaigns and increase demand for their Enterprise and Cross-sell motions. Your role will be to build and execute the B2B demand generation strategy, working alongside...

  • Demand Generation Manager

    2 weeks ago

    San Francisco, United States Wal-Mart Full time

    FocusKPI is looking for a Campaign Manager or Demand Generation Strategist/Manager to join the Cloud marketing Team within our client.As the campaign manager, you will help drive end-to-end campaigns and increase demand for their Enterprise and Cross-sell motions. Your role will be to build and execute the B2B demand generation strategy, working alongside...

  • Demand Generation Manager

    4 weeks ago

    San Francisco, United States Wal-Mart Full time

    FocusKPI is looking for a Campaign Manager or Demand Generation Strategist/Manager to join the Cloud marketing Team within our client.As the campaign manager, you will help drive end-to-end campaigns and increase demand for their Enterprise and Cross-sell motions. Your role will be to build and execute the B2B demand generation strategy, working alongside...

  • Sr. Demand Generation Manager

    2 weeks ago

    San Francisco, United States - Full time

    About HockeyStackHockeyStack is the Command Center for B2B revenue teams. It integrates with your CRM, marketing automation tools, ad platforms and data warehouse to show the ideal customer journey. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.The Demand Generation...

  • Demand Generation Manager

    4 weeks ago

    San Francisco, United States Workato Full time

    About Workato Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful. Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases. We’re proud to...

  • Sr. Demand Generation Manager

    3 weeks ago

    San Francisco, United States Recruiting From Scratch Full time

    Who is Recruiting from Scratch:Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.About UsWe are at the forefront of AI-driven solutions, revolutionizing how businesses approach recruitment and...

  • Chief Demand Generation Officer

    6 days ago

    San Francisco, California, United States oilandgas Full time

    We are seeking a seasoned Chief Demand Generation Officer to drive pipeline growth and amplify our solutions across the manufacturing sector. Reporting directly to the VP of Communications & Marketing, this role is pivotal in developing and executing integrated marketing programs.Campaign Strategy & Execution:Develop and execute a multi-quarter integrated...

  • Demand Generation Marketing Specialist

    2 weeks ago

    San Francisco, United States Planet Interactive Full time

    Location: RemoteSchedule: 9-5 PST HoursPay: $37.33/hour DOEPlanet Interactive is seeking an Demand Generation Marketing Specialist with 1+ year of experiential marketing knowledge to join our well known fortune 500 financial services client.Demand Generation Marketing Specialist Responsibilities: Collaborate closely with Paid Social team members to develop...

  • Demand Generation Manager

    2 days ago

    San Francisco, United States Lilt Inc. Full time

    LILT in the NewsWe were named to The Software Report’s fifth annual list of Software Companies! Click here to learn more and see the full list.LILT listed on the Inc. 5000 List for the first time.Check out all our news on our website.About UsLILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine, Connector...

  • Senior Demand Generation Manager

    4 weeks ago

    San Francisco, United States Adyen Full time

    Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to...

  • Vice President, Demand Generation

    3 weeks ago

    San Francisco, United States Secure Code Warrior Full time

    Our mission at Secure Code Warrior is to make the digital world safer by helping companies secure their software through developer-driven security. In a nutshell, Secure Code Warrior gives developers the skills to write secure code. Our learning platform is the most effective secure coding solution because it uses agile learning methods for developers to...

  • Senior Manager, Demand Generation

    4 weeks ago

    San Francisco, United States Sendoso Full time

    About the Role:Sendoso is looking for a Senior Manager of Demand Generation to lead our inbound pipeline generation efforts. Reporting directly to the SVP of Marketing, you will focus on architecting and executing integrated marketing programs that increase positive awareness, inspire trust and drive new business and expansion pipeline.This role is ideal for...