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Digital Marketing Strategist

2 months ago

chicago, United States Aisle Rocket Full time

At Aisle Rocket, our work is fueled by data, ignited by creativity and driven by results. We are a cross-functional agency creating world-class customer journeys and powerful storytelling. The Aisle Rocket crew is represented by diverse talents, backgrounds and expertise, and we have one goal: to deliver breakthrough ideas and brand experiences that drive emotional connections and measurable impact.


We are looking to hire a Senior Digital Strategist who understands the data and is fueled by what drives digital interaction and conversions. You'll have the opportunity to work closely with talented people, who are experts in their craft, within an agency environment. You'll work on interesting projects with Fortune 100 clients and impact brands that people love. This role reports directly to the SVP of Brand Strategy and is hybrid to our Chicago office.


Responsibilities:

•Continuous analysis of digital development and insights of consumer activity, distilling data from a multitude of sources into actionable insights.

•Act as the strategic and executional lead through the implementation process, developing creative briefs that inspire smart and ingenious outcomes.

•Grow digital strategies and partner with 3rd party media agency for multichannel executions.

•Establish analytics infrastructure, reporting structure, and execute throughout the year.

•Ongoing reviews of websites, identifying areas of improvement relative to traffic drivers.

•Own both paid and earned media initiatives.

•Evaluate remarketing strategies as well as all acquisition channels.

•Track and monitor programs and their effectiveness to identify latest trends.


Qualifications:

•8+ years of experience producing and implementing digital strategies; agency experience required.

•Strong grasp of advertising and marketing concepts.

•Fundamental understanding of Google AdWords, Google Analytics and CMS tools.

•Experience driving digital strategy and delivering results.

•Experience working within Adobe Marketing Cloud, specifically:

-Adobe Analytics

-Adobe Launch or DTM

-Adobe Audience Manager

-Adobe Target

-Adobe Campaign

•Knowledge and experience working within social media platforms and influencers a plus.

•Proven ability to interface with stakeholders and C-level executives.

•Exceptional planning and execution skills.

•Must be organized and comfortable working on tight deadlines.


What We Offer:

•Flexibility – We have a hybrid office policy centered around the work, the team and our clients. Employees work 2 days per week in an AR office and 3 days per week from a remote location.

•Aisle Rocket Activities Committee – Agency led social events and community engagements.

•Competitive Benefits – Multiple options for health plans based on your and/or your family’s needs, plus a 401k match and paid parental leave.


Aisle Rocket is proud to be an Equal Opportunity Employer. Aisle Rocket recruits qualified applicants without regard to race, color, religion, gender, age, ethnicity, national origin, protected veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, marital status, pregnancy, citizenship status, or any other protected groups covered by federal, state or local laws.