Midea America Corp | Consumer and Market Insights Specialist – Cooking Appliances
3 days ago
Midea America Corp., is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry.
Description:
To help us achieve our aggressive goals we are seeking an experienced Consumer Insights and Market Specialist. This Specialist for home cooking appliances will be responsible for spearheading market research, market analysis, and conducting consumer research projects. Participating in the decision-making and supporting R&D research activities with strong consumer insights, UX/UI analysis tools, and marketing data analytics. Investigating new methods, technologies, and processes to reveal unmet customer needs and be able to translate those needs into product innovation ideas to expand Midea’s product portfolio.
This position requires close collaboration with global teams and some domestic and international travel would be required.
Main responsibilities:
- Research and understand the market landscape, competitor's advantages/disadvantages, and product offerings to help define specific areas for sales and business growth on cooking appliances (i.e., ranges, ovens, OTR/Microwaves, etc.).
- Research and identify new product features, cooking trends, and devices desired by consumers to improve and/or facilitate their cooking experience.
- Lead product and consumer research and insights via targeted surveys, and on-site or in-home interviews to search for or validate innovative appliances, solutions, and ideas.
- Close work with R&D Engineering, Marketing, and Sales teams to improve the success of product launches and road maps for different product categories.
- Stablish internal procedures and best practices to store and analyze market and customer data.
- Work collaboratively with global and cross-functional teams to align product strategies.
- Review and validate marketing and literature materials (POP, campaigns, Web information, printed U&C Manuals, etc.).
Required Qualifications, Skills, and Expertise:
- Bachelor’s degree in relevant discipline. Master’s degree preferred.
- At least 5+ years of experience in consumer insights for cooking appliances for the US market. Preferably with job experience in a market research/consumer insights firm.
- Proficient in quantitative, qualitative, and data analytic tools to translate VOC into innovative products.
- Excellent communication and presentation skills and ability to collaborate and lead projects throughout different levels of the organization.
- Strong collaborator, working with multi-cultural and remote product development teams.
- Goal-oriented and self-motivated, creative, resourceful, and entrepreneurial mindset.
- Strong coaching skills.
Midea America Corp, is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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