Product Innovation Specialist for Cooking Appliances

18 hours ago


Louisville, Kentucky, United States Midea America Corp Full time
Job Description:

Midea America Corp. is a leading home appliance brand seeking an experienced Consumer Insights and Market Specialist to spearhead market research, analysis, and consumer research projects focused on home cooking appliances.

This specialist will be responsible for investigating new methods, technologies, and processes to reveal unmet customer needs and translate those needs into product innovation ideas to expand Midea's product portfolio.

The ideal candidate will have close collaboration with global teams and some domestic and international travel would be required.

Main Responsibilities:
  • Research the market landscape, competitor advantages/disadvantages, and product offerings to define areas for sales and business growth on cooking appliances.
  • Identify new product features, cooking trends, and devices desired by consumers to improve their cooking experience.
  • Lead product and consumer research through targeted surveys and interviews to search for or validate innovative appliances, solutions, and ideas.
  • Collaborate closely with R&D Engineering, Marketing, and Sales teams to improve product launches and roadmaps.
Required Qualifications, Skills, and Expertise:
  • Bachelor's degree in relevant discipline; Master's degree preferred.
  • At least 5+ years of experience in consumer insights for cooking appliances in the US market.
  • Proficient in quantitative, qualitative, and data analytic tools.
  • Excellent communication, presentation skills, and ability to lead projects throughout the organization.
  • Strong collaborator, working with multi-cultural and remote teams.
Estimated Salary: $90,000 - $110,000 per year

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