Director, Product Marketing

1 month ago

Redwood City, United States Electronic Arts Full time

Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most are our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EA Mobile has a diverse portfolio featuring original and licensed IP titles like FC Mobile, Star Wars Galaxy of Heroes, Design Home, Madden NFL Mobile, Plants vs. Zombies, The Sims, Golf Clash and more.

As the Director of Mobile Product Marketing, you will lead a team of diverse product marketers to develop the best go-to-market strategies and drive collaborative leadership to achieve business goals. In close partnership with EA Mobile game studios, as well as Growth leaders across User Acquisition, Marketing Creative, Market Research, Data Science, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. You will report to the Sr. Director of Product Marketing.

Responsibilities include:

  • Lead a team of mobile product marketers to own and deliver the marketing strategy for a group of mobile games and franchises. Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titles.
  • Own Marketability validation and optimization for EA Mobile games from incubation to launch and throughout their lifecycle.
  • Build relationships with leaders across the organization including, User Acquisition, Marketing Creative, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal.
  • Create data-driven marketing strategies to capture target audiences and increase market share.
  • Build “test-measure-learn” into all campaign strategies to connect activations to measurable results and goals.
  • Collaborate with Finance and studio to build financial models and business cases for marketing campaigns.
  • Develop a framework for omni-channel go to market campaigns that expand the reach of our products and live services.
  • Conduct market research of the mobile games market as well as for new and existing EA titles and apply these insights to Product Marketing’s strategies and campaigns.
  • Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies.

Qualifications:

  • BA/BS degree.
  • 8+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns.
  • 5+ years leading a large, diverse and inclusive team of product marketers.
  • 5+ years collaborating with teams across product, marketing, brand, analytics and finance.
  • Ability to communicate at all levels of an organization including executive management.
  • Advanced proficiency in PowerPoint.
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