Senior Product Marketing Manager San Francisco
2 months ago
AppsFlyer is the global leader in mobile attribution and marketing analytics, helping businesses worldwide measure the impact of their marketing efforts and make better data-driven decisions. As a B2B SaaS martech company, AppsFlyer empowers thousands of brands and marketers to maximize ROI across their mobile marketing channels. Our cutting-edge solutions include mobile attribution, marketing analytics, and enterprise privacy solutions that help brands grow, while maintaining a deep commitment to consumer privacy.
We are seeking a world-class Senior Product Marketing Manager for North America to drive the regional execution of our global go-to-market strategy. This highly collaborative role will require you to develop and implement strategic regional marketing plans, lead product launches, and create compelling sales enablement materials that support AppsFlyer’s growth. You will partner closely with sales, customer success, and global marketing teams to activate these strategies, foster collaboration, and represent North America’s unique needs on a global scale.
What You'll Do:
- Regional Go-to-Market Strategy: Develop and execute go-to-market plans for key product launches, including securing beta customers, sharing customer success stories, and activating the region through webinars, roadshows, and regional presentations (e.g., regional launch of CTV measurement solutions).
- Product Launch Activation: Plan and execute product launch campaigns in the region, identifying beta clients, developing regional narratives, and managing the rollout across various channels.
- Sales Enablement Assets: Write sales asset requirement profiles to address specific personas and segments (e.g., mockup infographics for retailers, one-sheeters on product integrations). Independently create or customize sales materials using existing templates to support regional pitches (e.g., tailored pitch decks for specific clients).
- Solution-Selling Presentations: Identify relevant topics and build engaging presentations for regional trade shows, events, and webinars that highlight AppsFlyer’s product capabilities.
- Case Studies & Success Stories: Identify product use cases from leading brands and develop compelling case studies or video content.
- Customer Marketing: Be a partner to our regional Customer Success Managers to support Quarterly Business Reviews (QBRs), Customer Advisory Boards (CABs), and other engagement initiatives.
- Cross-Functional Collaboration: Work closely with global teams to localize initiatives for North America, while building strong relationships with sales, product, and customer success. Ensure strong alignment with AppsFlyer’s global marketing strategy while being proactive in addressing local market needs.
What You Have:
- 7+ years experience in Product Marketing for B2B SaaS, specifically in MarTech or relevant adjacent industries.
- Proven experience in go-to-market planning, product launch execution, and creating compelling sales enablement content.
- Strong communication and storytelling skills, with the ability to craft clear and compelling messages that resonate with both technical and non-technical audiences.
- Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority.
- Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills.
- Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset.
- Deep understanding of the mobile app ecosystem and familiarity with attribution, measurement, and marketing analytics solutions is a strong plus.
For our US-based candidates, the expected On Target Earnings (OTE) are between $160,000 and $200,000 (including bonus or commission). The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
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