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Brand Strategy Manager

2 months ago

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Whether you’re looking for a new chapter, a change of pace, or a helping hand, Trilogy is committed to being the best place that you’ve ever belonged.

Flexibility is what you want, and flexibility is what you’ll get.

Come into the office because you want to – not because you have to. At Trilogy, we’re proud to embrace a hybrid work environment that allows you both the convenience of working from home and the flexibility of meeting with your co-workers in person. With collaborative workspaces, rotating cubicles, and meditation areas, our freshly renovated Home Office will accommodate the working style that works best for you.

Six months of training, orientation and fun

We believe in setting our employees up for success. That’s why your first six months are referred to as your “blue-badge” period – a time where you are encouraged to ask questions, ask for help when needed, and familiarize yourself with the company culture. Even when your blue badge period ends, you can rest assured that the Trilogy team will always have your back

Job Summary:

The Brand Strategy Manager is a curious storyteller in the digital space, bringing The Trilogy Advantage to life through blog, social media, and other unpaid media outlets. This teammate models the Company’s mission, brands, and goals. Manages all published content to include designs, images, video and written.


Roles and Responsibilities:

• Creates and own the external communications calendar for Trilogy. Lead a cross functional team

in the planning process to assure all facets of the Trilogy story are included.

• Works with the digital strategy team to drive blog content creation that affects increased SEO for

brand and campus websites.

• Executes production of campus level press releases for use in local news generation.

• Manages, creates and develops social media posts for Trilogy brand Facebook, Instagram, &

LinkedIn pages that align into overall brand marketing calendar.

• Develops nurture email campaigns for new sales leads.

• Acts as Brand Strategy lead in creation in development of sales-supporting items, including but

not limited to, external sales presentations and takeaways.

• Collaborates cross-functionally to tell the story of The Trilogy Advantage within THS handles;

culinary, life enrichment, foundation, recruitment, and more

• Produces and presents monthly communications reporting to stakeholders

• Monitors effective benchmarks (best practices) for measuring the impact of Social Media

campaigns. Produces, and analyzes reports on effectiveness of campaigns to maximize results.

• Assists with other external communication needs as necessary, not to limited to, but including

resident newsletters and family letters.

• Other duties as assigned.


Qualifications:

Education: Bachelor Degree

Experience: 5-8 years


Licenses and Certifications:

None required


Physical Requirements:

Sitting, standing, bending, reaching, stretching, stooping, walking, and moving intermittently during working hours. Must be able to lift at least 50lbs. Must be able to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.


· Competitive salaries and weekly pay

· 401(k) Company Match

· Mental Health Support Program

· Student Loan Repayment and Tuition Reimbursement

· Health, vision, dental & life insurance kick in on the first of the month after your start date

· First time homebuyers’ program

· HSA/FSA

· And so much more


As one of Fortune’s Best Places to Work in Aging Services, a certified Great Place to Work, and one of Glassdoor’s Top 100 Best Companies to Work, Trilogy is proud to be an equal opportunity employer committed to helping you reach your full potential and to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy or any other protected characteristic as outlined by federal, state or local laws.