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Chief Marketing Officer

2 months ago

Milwaukee, United States Rite-Hite Company Full time

JOB DESCRIPTION

Rite-Hite is the global leader in the manufacture, sale, service and installation of loading dock equipment, vehicle restraints, high speed doors, high volume, low speed fans and much more - all designed to improve industrial safety, security, productivity, design, environmental control, and energy consumption. Due to extensive growth, Rite-Hite has an opening for a Chief Marketing Officer at our new headquarters in Milwaukee's Fifth Ward. We provide a competitive base salary, bonus, full comprehensive benefits, 401K + match, profit sharing, on-site gym, free lunch and secure parking. Other details of the package will be disclosed throughout the interviewing process. Please apply via Rite-Hite's career website. We will begin reviewing applications the week of August 26th - August 30th. The interviewing process will begin the following week. If you are selected for an initial interview, you will review a message from Rite-Hite's talent acquisition team.

The Chief Marketing Officer reports to the Chief Executive Officer, Rite-Hite Holding Corporation and partners with the CEO, functional heads, and Operating Company Presidents. As a member of our Executive team, this role is responsible for leading the Corporate Marketing organization to drive brand awareness, lead generation, cultivation, consideration, retention and advocacy for Rite-Hite, its employees, capabilities and offerings across geographies and targeted industries. The Chief Marketing Officer will define the company's core marketing strategy and shares the responsibility to drive growth through company-wide marketing planning, budgeting, and investments to ensure alignment with operating company and sales strategies. This role ensures the development of customer-centric messages about the offerings, brand and value proposition across market segments and operating companies. This Chief will lead the team responsible for all areas of corporate marketing, including but not limited to Digital and Marketing Operations, Marketing Communications, Corporate Communications, marketing analytics, and events. Additionally, the CMO will partner with the operating company marketing teams to support Business Development, Product Management, and Market Development. Leads and develops talent, future leaders and culture for collaboration, innovation, customer-centricity, and intelligence-driven marketing to deliver the best results for Rite-Hite.

ESSENTIAL DUTIES AND RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

  • In collaboration with CEO and peers, develop and implement the strategic vision to identify areas of growth and development for the function and operating companies by:
    • Focusing on achieving revenue goals and growth
    • Deploying digitally enhanced capabilities, creating a personalized customer experience and a more enabled sales force
    • Hiring, developing, and retaining highly engaged, flexible and skilled marketing professionals.
  • Maximize brand awareness and drive consistency of brand image and messaging through leadership of corporate marketing team and collaboration with operating company marketing resources, focused on enterprise-level marketing, communications & digital efforts including:
    • Brand identity development and guidelines including visual, practical/experiential, personality/tone, messaging
    • Brand architecture and naming standards, guidelines, protections, and processes
    • Inbound marketing including social, blogs, multimedia, and SEO
    • Outbound marketing including advertising, remarketing, and email campaigns
    • Strategic creative & production agency relationship management
  • Lead the focus on commercializing our offerings and growth initiatives across products and target segments through:
    • Strategic, customer-centric messaging focused on relevant differentiation and value propositions
    • Product, Service and Solution launch development in collaboration with Operating Companies
    • Monitoring and analyzing operating results against established targets
    • Measuring the performance of all activities and campaigns, assessing them against goals and adjusting strategy and activities accordingly.
  • Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions.
  • Design and implement corporate communications strategy including leadership and cultural communications, employee facing communications, employer branding and community communications.
  • Provide ongoing reporting, develop actionable insights, test, and learn approach to new initiatives.
  • Foster an inclusive and diverse working environment.
  • Complete ad hoc projects as directed.

REQUIRED EXPERIENCE:

The ideal candidate will demonstrate:

  • Strong values and high standards of ethics, integrity, and trust.
  • Strong action orientation and drive for results.
  • Strong leadership and collaboration skills.
  • Deep knowledge of marketing and branding, preferably with B2B companies.
  • Skills and experience in strategic message development.
  • Strong verbal and written communication, presentation and listening skills.
  • The ability to deal with ambiguity and drive change within and around the organization.
  • Strong problem-solving skills.
  • Strong negotiation and project management skills.
  • Business acumen in manufacturing and distribution operations.
  • The ability to lead effective teams and develop direct reports.

EDUCATION and/or EXPERIENCE:

  • Undergraduate degree in marketing, communications, business or a technical discipline is required.
  • Graduate degree in business is a plus.
  • At least ten (10) years of experience in Marketing, including at least eight (8) years in a senior level marketing/communications position.
  • Proven track record of strategy, marketing and leadership.
  • The ideal candidate will have experience as a marketing leader in a business with $500M+ in annual revenue, operating in both domestic and international locations. P&L leadership experience is a plus.
  • Ability to confidently and effectively communicate and collaborate with all levels of the organization.
  • Knowledge of all areas of marketing, including internal/external communications, brand management, digital marketing and operations, product development, market development, and business development.
  • Knowledge of marketing analytics and measuring ROI on key initiatives.
  • Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects.
  • Manufacturing and/or distribution background along with multi-unit operations highly desired.

Company Description:

Rite-Hite is the global leader in the manufacture and distribution of industrial loading dock and door equipment. Our innovative products and world class sales organization ensure solid, consistent growth, both for our company and our staff. We are always looking ahead to develop innovative new products and services to improve our customers' safety, security, and productivity.

We Offer:

Rite-Hite provides competitive compensation and a comprehensive benefits package with medical, dental, and vision coverage along with life and paid medical leave. We also provide a retirement savings plan that combines 401(K) with company match and profit sharing. Paid holidays, vacation, and up to five paid personal/sick days per year round out the package.

Rite-Hite is an Equal Opportunity/Affirmative Action employer offering a drug-free workplace for our customers and employees.

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