Director, Brand Strategy

3 weeks ago

Santa Clara, United States Servicenow Full time
Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role:

  • Accountability for brand health metrics and brand’s impact to the business success in EMEA.
  • Be the feedback loop between regional teams in EMEA and our Brand Team located in US.
  • Engage with Marketing and Comms leaders to align brand strategy to business goals.
  • Accountability for driving a globally consistent brand experience throughout EMEA, while ensuring the brand flexes to be relevant to cultural nuances.
  • Engage across the organization to understand business needs, while deepening an understanding of our brand purpose, promise and personality.
  • Set strategic priorities and roadmaps that influence how we evolve and extend our brand in EMEA.
  • Drive the selection and training of agencies. Build a sustainable process that drives agility, innovation and quality.
  • Lead brand audits to measure consistency across key touchpoints with insights that will impact customer and employee experiences.
Qualifications

To be successful in this role you have:

  • 12+ years of agency and corporate experience leading strategies for purpose-driven brands that deliver measurable business outcomes.
  • High energy with the ability to lead meaningful change in an extremely dynamic environment.
  • Elevated strategic thinker, who is analytical and able to drive measurable results.
  • Outstanding communicator with the ability to build relationships, influence across all levels, and drive smart decision-making.
  • Proven ability to drive detailed brand plans based on a deep understanding of business goals and brand strategies.
  • Strong sense of accountability, brand ownership and ability to coach down, up and across levels and geographies.
Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact talent.acquisition@servicenow.com for assistance.

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