Trade Marketing Director, Beverage

1 month ago

Chicago, United States Green Thumb Industries Full time
The Role

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Trade Marketing Director, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products. This early hire role is designed for an innovative hands-on marketing leader with a deep understanding of trade marketing and bringing our brands to life through the distribution network. You will develop and implement our trade marketing strategy through programs that drive customer and consumer engagement, product visibility, and distribution by working closely with sales and brand marketing teams to ensure successful product placement and consumer adoption across on-premise and off-premise channels.

This is a hybrid role based out of our Chicago, IL office.

Responsibilities
  1. Trade Marketing Strategy & Execution
    1. Lead the development of the launch trade marketing strategy and playbook, focusing on bringing our brand(s) to life by maximizing product visibility and engagement across channels.
    2. Develop and execute promotional campaigns, merchandising plans, sampling programs, and in-store activations to drive brand presence and product uptake.
    3. Build and manage a small team to execute trade marketing activities in our initial launch market ahead of broader expansion.
    4. Monitor competitor activity, consumer trends, and market data to refine trade marketing strategies and identify new opportunities.
  2. Channel & Partner Engagement
    1. Establish and maintain strong relationships with influential on-premise (bars, restaurants) and off-premise (liquor, grocery, c-store, etc.) partners.
    2. Collaborate with distribution partners and sales teams to optimize product placement, promotions, and in-store experiences.
    3. Develop point-of-sale (POS) materials, display programs, and other merchandising tools that align with brand guidelines and enhance customer engagement.
  3. Cross-Functional Collaboration
    1. Partner with brand marketing teams to translate and leverage our brand visual identity and standards to the beverage channel.
    2. Work closely with the sales team to align trade marketing efforts with sales goals and strategies, ensuring unified messaging and execution.
    3. Partner with the product, supply chain, and compliance teams to ensure campaign alignment with inventory, regulatory requirements, and overall brand standards.
    4. Support new product launches and seasonal campaigns through targeted trade programs and in-store marketing tactics.
  4. Performance Analysis & Optimization
    1. Track, analyze, and report on the effectiveness of trade marketing campaigns, leveraging insights to drive continuous improvement.
    2. Manage the trade marketing budget, optimizing spend to achieve maximum ROI and campaign impact.
    3. Establish KPIs and reporting frameworks to measure campaign success and monitor retail partner performance.
Qualifications
  1. Bachelor’s degree in Marketing, Business, or a related field preferred; MBA optional.
  2. 8+ years of relevant experience in trade marketing within the beverage industry
    1. (alcohol beverage and/or canned beverage experience highly desirable).
  3. Proven experience in launching and scaling trade marketing programs with measurable impact across channels.
  4. Strong understanding of the Illinois market and established relationships within off-premise and on-premise channels preferred.
  5. Ability to balance high-level strategy with hands-on execution, ensuring flawless campaign delivery.
  6. Excellent project management skills, with the ability to manage multiple initiatives and timelines effectively.
  7. Comfort operating in a fluid and rapidly developing team and market landscape.
  8. Strong interpersonal and communication skills, with a talent for building relationships across sales, marketing, and distribution teams.
Additional Requirements
  1. Must pass any and all required background checks.
  2. Must be and remain compliant with all legal or company regulations for working in the industry.
  3. Must be a minimum of 21 years of age.

#LI-HYBRID

#J-18808-Ljbffr

  • Trade Marketing Director, Beverage

    1 month ago

    Chicago, United States Green Thumb Industries Full time

    The RoleAs more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Trade Marketing Director, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class...

  • Trade Marketing Director, Beverage

    2 weeks ago

    Chicago, IL, United States Green Thumb Industries Full time

    The Role As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Trade Marketing Director, Beverage will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class...

  • Beverage Industry Trade Marketing Leader

    3 weeks ago

    Chicago, Illinois, United States Green Thumb Industries Full time

    Job Description:We are seeking a highly skilled and experienced Trade Marketing Director, Beverage to join our team at Green Thumb Industries.Key Responsibilities:Develop and Implement Trade Marketing Strategies: Create and execute comprehensive trade marketing strategies to drive customer and consumer engagement, product visibility, and distribution across...

  • Beverage Sales Director

    1 month ago

    Chicago, United States Green Thumb Industries Full time

    The Role As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Sales Director will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products. This...

  • Beverage Sales Director

    3 weeks ago

    Chicago, United States Green Thumb Industries Full time

    The RoleAs more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Sales Director will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products. This...

  • Beverage Director Leadership Opportunity

    2 days ago

    Chicago, Illinois, United States Aba - Fulton Market Full time

    About Us:Aba, a restaurant located in Chicago's Fulton Market neighborhood, is showcasing a lighter style of cooking with influences from the Mediterranean region, including Israel, Lebanon, Turkey, and Greece.Overview:We are seeking a Divisional Beverage Director to join our team at Aba, Ema, and Beatrix. As a culinary-driven company, we prioritize our...

  • Senior Trading Specialist

    4 days ago

    Chicago, United States The Trade Desk Full time

    The Trading Team works with Account Management and Business Development to provide strategic recommendations to retain clients and grow their business. The main responsibilities of a Trading Specialist are to provide detailed performance and pacing recommendations and be a platform expert who can not only teach the nuances to clients but can actively...

  • Senior Trading Specialist

    4 days ago

    Chicago, United States The Trade Desk Full time

    The Trading Team works with Account Management and Business Development to provide strategic recommendations to retain clients and grow their business. The main responsibilities of a Trading Specialist are to provide detailed performance and pacing recommendations and be a platform expert who can not only teach the nuances to clients but can actively...

  • Strategic Trading Expert

    3 weeks ago

    Chicago, Illinois, United States The Trade Desk Full time

    The Trade Desk Overview">We are seeking a highly skilled Strategic Trading Expert to join our team. As a key member of our Trading Team, you will work closely with Account Management and Business Development to provide strategic recommendations to clients and drive their business growth.ResponsibilitiesCollaborate with Account Managers and Business...

  • Senior Programmatic Trading Specialist

    2 weeks ago

    Chicago, United States The Trade Desk Full time

    The Trading Team works with Account Management and Business Development to provide strategic recommendations to retain clients and grow their business. The main responsibilities of a Trading Specialist are to provide detailed performance and pacing recommendations and be a platform expert who can not only teach the nuances to clients but can actively...

  • Digital Trading Strategist

    3 weeks ago

    Chicago, Illinois, United States The Trade Desk Full time

    About UsThe Trade Desk is a pioneering media buying platform that empowers global brands and their agencies to deliver more insightful and relevant ad experiences for consumers worldwide.We take pride in our inclusive culture, where diverse perspectives and unique experiences thrive. We're committed to fostering an environment where everyone can bring their...

  • Chief Beverage Commercialization Officer

    3 weeks ago

    Chicago, Illinois, United States Green Thumb Industries Full time

    About the RoleWe are seeking a seasoned beverage commercialization expert to spearhead our expansion into the Illinois THC-infused beverage market. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive go-to-market strategy that drives sales growth and increases consumer access to our products.Key...

  • Commodities Trading Director

    3 weeks ago

    Chicago, United States Belvedere Trading Full time

    Belvedere Trading is a leading proprietary trading firm. We are a team driven by intellectual curiosity, seeking answers that will change not only how we trade in this technological age, but also the future landscape of the trading industry. Our traders provide liquidity to the market through their market-making activities and are the masters of a diverse...

  • Commodities Trading Director

    4 weeks ago

    Chicago, United States Belvedere Trading Full time

    Belvedere Trading is a leading proprietary trading firm. We are a team driven by intellectual curiosity, seeking answers that will change not only how we trade in this technological age, but also the future landscape of the trading industry. Our traders provide liquidity to the market through their market-making activities and are the masters of a diverse...

  • Creative Director of Sports Marketing

    3 days ago

    Chicago, Illinois, United States rEvolution Marketing Full time

    We are seeking a highly experienced and visionary Group Creative Director to lead our team at rEvolution Marketing. As a seasoned agency leader, you will be responsible for growing the brand, reputation, and portfolio of our global sports marketing agency.Job OverviewOur ideal candidate has 12+ years of experience working full-time within marketing, with an...

  • Ecommerce Sales Strategist for Beverage Leader

    3 weeks ago

    Chicago, Illinois, United States Monster Beverage Corporation Full time

    Job DescriptionWe are seeking an experienced Ecommerce Sales Strategist to join our team at Monster Beverage Corporation.About the RoleThis is a critical role that will drive growth of our digitally enabled sales channels, unlocking strategic opportunities for our retail account teams to boost online and offline sales. The successful candidate will be...

  • Commodities Trading Director – Agricultural and Softs

    4 weeks ago

    Chicago, United States Belvedere Trading Full time

    Belvedere Trading is a leading proprietary trading firm. We are a team driven by intellectual curiosity, seeking answers that will change not only how we trade in this technological age, but also the future landscape of the trading industry.Our traders provide liquidity to the market through their market-making activities and are the masters of a diverse set...

  • Beverage Director

    3 weeks ago

    Chicago, Illinois, United States Aba Full time

    Divisional Beverage Director RoleWe are seeking an experienced Beverage Director to oversee beverage operations and manage teams in high-volume environments.Benefits:Quarterly Bonus: A performance-based incentive that rewards your hard work and dedication.Medical, Dental & Vision Insurance: Comprehensive coverage for you and your family.Domestic Partner...

  • Lead Beverage Brand Manager

    3 weeks ago

    Chicago, Illinois, United States Green Thumb Industries INC Full time

    Job Title: Senior Brand Manager, BeverageAbout the Role:We are seeking an experienced Senior Brand Manager, Beverage to lead the development and execution of our THC-infused beverage brand strategies. As a key player in our team, you will be responsible for expanding our market presence and driving consumer loyalty.Key Responsibilities:Develop and Execute...

  • Divisional Cocktail/Beverage Director

    2 weeks ago

    Chicago, United States Lettuce Entertain You Restaurants Full time

    About USAba, located in Chicago's Fulton Market neighborhood, showcases Chef Partner CJ Jacobson’s lighter style of cooking with influences from the Mediterranean including Israel, Lebanon, Turkey, and Greece.OverviewAba, Ema and Beatrix are hiring a DIVISIONAL BEVERAGE DIRECTOR!Lettuce Entertain You is looking for a Divisional Beverage Director with 2...