Lead Beverage Brand Manager

5 days ago


Chicago, Illinois, United States Green Thumb Industries INC Full time

Job Title: Senior Brand Manager, Beverage

About the Role:

We are seeking an experienced Senior Brand Manager, Beverage to lead the development and execution of our THC-infused beverage brand strategies. As a key player in our team, you will be responsible for expanding our market presence and driving consumer loyalty.

Key Responsibilities:

  • Develop and Execute Beverage Positioning Strategy: Define and execute a beverage positioning strategy that brings our brands to life in a way that resonates with our target market.
  • Brand Strategy Development: Build on GTI's industry-leading brands to establish a strong market presence and drive consumer loyalty.
  • Campaign & Activation Management: Own brand communications across all owned channels, create and manage brand communication grids, and design and manage consumer-facing marketing campaigns.
  • Market Research & Insights: Conduct in-depth market analysis to understand emerging consumer preferences, competitor positioning, and trends in both the THC and broader beverage categories.
  • Cross-Functional Collaboration: Work closely with Trade Marketing, Sales, and Compliance teams to ensure product launches and campaigns are aligned with brand standards and regulatory guidelines.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field preferred; MBA preferred.
  • 6+ years of experience in brand management or marketing within the CPG industry (alcohol beverage and/or canned beverage experience highly desirable).
  • Proven experience in building and implementing brand equity strategies, with a strong understanding of the Illinois market.
  • Ability to balance strategic thinking with hands-on execution, delivering high-quality work in a fast-paced environment.
  • Exceptional communication and collaboration skills, with a proven ability to influence and manage relationships with a variety of stakeholders.

Green Thumb Industries INC



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