Analyst, Programmatic

4 days ago

Chicago, United States Publicisgroupe Full time
Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.


Overview

Join our team to manage paid social campaigns for a leading national retailer in the automotive parts and services industry. This is a junior-level role requiring around 6+ months of experience in programmatic or paid social media. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.

The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients. They provide input in the construction of client decks and status documentation.


Responsibilities

  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
  • Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
  • Execute and manage programmatic campaigns within The Trade Desk and Prisma, ensuring accurate setup, optimization, and delivery.
  • Operate in a hands-on-key’s capacity to directly implement and manage campaign adjustments, troubleshoot issues, and optimize performance in real-time.
  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Assist in the development of client-facing campaign performance reports
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaign tags into ad exchange environments
  • Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Qualifications

  • Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 6+ months of experience within programmatic or paid social
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Experience managing programmatic campaigns within The Trade Desk and Prisma while operating in a hands-on-key’s environment
  • Strong analytics, organizational, and communication skills
  • Proficiency in Microsoft Office Suite and in Excel, including experience with pivot tables for analyzing and organizing campaign data.

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The benefits offerings listed are available to U.S. based employees and are reviewed on an annual basis.

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