Paid Media Manager, Social
2 weeks ago
Job Title:
Paid Media Manager, Social Podium Entertainment
Job Overview:
If you have a genuine love for books and consider yourself a devoted bookworm, this role may be an excellent fit for you We're in search of an experienced paid social manager to join our team and spearhead our paid social strategies. As the Paid Media Manager (Social), you'll be at the forefront of developing and executing impactful advertising campaigns, focusing on platforms like Facebook, Instagram, TikTok, Reddit, LinkedIn and more. If you're ready to drive traffic, boost sales, and maximize ROI for our diverse range of books, read on
Job Responsibilities:
- Strategic Advertising: Develop and implement comprehensive advertising strategies across various platforms, with a primary focus on paid social channels.
- Campaign management: Plan, launch, monitor, and optimize advertising campaigns to ensure maximum visibility, conversion rates, and sales growth.
- Budget allocation: Manage advertising budgets effectively, ensuring optimal allocation across campaigns and monitoring spend to meet targets.
- Performance tracking and reporting: Monitor campaign performance, generate reports, and analyze data to identify trends, insights, and areas for improvement. Provide regular updates to the marketing team and company.
- Competitor analysis: Conduct competitive research and analysis to identify opportunities and make strategic recommendations to stay ahead of the competition.
- Stay up-to-date with industry trends: Keep abreast of industry changes, new features, and emerging technologies in the advertising ecosystem. Implement best practices to drive innovation and continuous improvement.
- Collaboration: Work closely with cross-functional teams to align advertising strategies with overall marketing goals.
- Marketing Strategy and Reporting: Contribute to marketing campaign planning by providing research on key titles, authors, genres, etc. Assist the team with reporting by gathering data from platforms and key databases.
- Internal Project Management: Utilize your proficiency in Slack, email, Airtable, and task management to liaise and integrate with author relations, acquisitions, and production departments. Assist in delivering key campaign materials to partners, such as creative assets, tracking links, copy, etc.
Qualifications:
- Bachelor’s degree required
- Minimum 4+ years of paid media experience
- Strong working understanding of the Paid Social platforms, including major players and supporting technology Meta Ads Manager and Tiktok Ads Manager
- Copywriting experience, with a focus on engaging, platform-specific ad content
- Time management skills
- Excellent written and verbal communication skills
- Platform knowledge/proficiency: GSuite, Excel, Slack, Airtable, Photoshop (nice to have), Canva, Meta / Business Manager / Ads Manager for all social platforms
- Demonstrated leadership skills, with the ability to provide guidance, and foster a collaborative work environment
- Up-to-date with the latest trends, features, and best practices in digital advertising
- Detail-oriented with the ability to manage multiple projects and prioritize tasks effectively
- Self-directed, goal-oriented, results-driven personality with a commitment to continuous improvement
- Start-up experience preferred
This is a full-time role with a hybrid schedule. Must be willing to work 3 days/week in office in El Segundo, CA
(Tuesday, Wednesday, Thursday)
Annual Total Compensation Range: 85K - 100K
About Podium:
Podium is a leading digital-first publisher whose mission is to change the lives of trendsetting storytellers by discovering, developing, and amplifying their work.
Podium leverages proprietary technology to identify these groundbreaking storytellers and, with a creator-economy mentality, brings forth industry-leading production capabilities focused on quality, as well as a deep digital expertise in distribution and overall monetization. Podium’s partnership with both authors and narrators sits at the center of this process. Furthering our commitment to storytelling and diverse voices, Podium launched AudioCollab in 2021, an innovative venture dedicated to elevating the most sought-after voices working in the industry today.
Headquartered in Los Angeles, Podium is the fastest growing digital publisher in North America and proudly joined the Inc 5000 fastest growing companies list in 2023. With a focus on genre fiction, Podium has become a leader in Science Fiction, Fantasy, and Romance, and has been a pioneer in bringing the popular sub-genres of Gamelit, LitRPG, Progression Fantasy, and more to the fore. Podium first gained international notice for turning author Andy Weir’s The Martian into one of the most successful audiobooks in history. Today, the company is a top-ten audiobook publisher and has expanded into publishing in ebook and print. Podium’s expansive growth has continued internationally with the production of our top IP in myriad non-English languages. With a data-focused mindset, Podium recently acquired industry leading analytic and subscription service Bookstat. Bookstat is the only real-time platform tracking online sales of physical books, ebooks, and audiobooks.
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