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Financial Marketing Manager

1 month ago

Austin, United States augmentjobs Full time
Job DescriptionJob DescriptionJob Title: Financial Marketing Manager Job Summary:

The Financial Marketing Manager will develop and execute marketing strategies to promote financial products and services, enhance brand visibility, and drive customer engagement. This role involves working closely with product teams, sales, and external partners to create compelling marketing campaigns, manage brand messaging, and analyze market trends to ensure the success of marketing initiatives.

Responsibilities:
  • Develop and implement comprehensive marketing strategies for financial products, including investment funds, insurance products, and banking services.
  • Create and manage marketing campaigns across various channels, including digital, social media, email, and print, to drive customer acquisition and retention.
  • Collaborate with product managers to align marketing efforts with product launches, updates, and promotions.
  • Conduct market research and competitive analysis to identify opportunities, customer needs, and industry trends.
  • Oversee the creation of marketing materials, including brochures, presentations, advertisements, and online content.
  • Manage brand positioning and messaging to ensure consistency across all marketing and communication channels.
  • Analyze marketing performance metrics, including ROI, conversion rates, and customer engagement, to optimize campaigns and strategies.
  • Work closely with the sales team to develop lead generation strategies and support sales efforts with targeted marketing initiatives.
  • Manage relationships with external agencies, vendors, and partners to execute marketing campaigns effectively.
  • Ensure all marketing activities comply with regulatory requirements and industry standards.
  • Prepare and present marketing plans, reports, and recommendations to senior management.
Qualifications:
  • Bachelor's degree in Marketing, Business, Finance, or a related field; MBA or relevant advanced degree is a plus.
  • 3-5 years of experience in marketing, preferably in the financial services industry.
  • Strong understanding of financial products, market dynamics, and customer behavior.
  • Proven experience in developing and executing successful marketing campaigns.
  • Excellent analytical skills with the ability to interpret marketing data and drive strategic decisions.
  • Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
  • Strong communication and writing skills, with the ability to craft compelling marketing messages.
  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
  • Knowledge of regulatory requirements and compliance issues related to financial marketing.
  • Creative mindset with a focus on innovation and continuous improvement in marketing.