Digital Media Specialist

3 weeks ago

Evanston, United States L2TMedia Full time
Job DescriptionJob DescriptionWho We Are:

L2TMedia is a premiere Digital Marketing Company focused on the automotive industry. We love car dealers and know how to help them succeed with our line of products that includes Paid Search, SEO, Display Advertising, Video Advertising, Social Media Impact, Paid Social and Reputation Management.  With this robust suite of digital products, L2TMedia has helped meet the changing needs of auto dealerships by providing innovation, insights and results-oriented solutions.

Our office in Evanston, IL is conveniently located between the Metra and CTA and within walking distance to local shops and restaurants. We offer an environment of growth from within, constant collaboration and ongoing training to bring you to the next level.

Job Summary:

The Digital Media Specialist will be an integral part of a high-performance team, creating and managing paid search, display and video campaigns on Google, as well as other platforms.  A successful Digital Media Specialist will effectively work with Customer Success Team (CST) and Sales teams to ensure seamless service to clients in a fast-paced and highly competitive digital market. Candidate will be building and managing paid search campaigns in the auto industry, working with clients such as BMW, GM, Mazda, Acura, Chrysler, Fiat, Honda, Ford auto dealerships.

Responsibilities:
 
  • Achieve Client business objectives through execution of digital media strategies.
  • Manage digital media campaigns to achieve performance goals of client via Google Ads.  
  • Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upsells.
  • Track, manage and allocate monthly budgets for client accounts.
  • Perform ongoing ad copy and keyword discovery, expansion, and optimization.
  • Track, report, and analyze paid search performance. Support communication of account performance on monthly basis.
  • Execute tests, collect and analyze data, identify trends and insights in order to demonstrate results and potential of new tools and technologies.
  • Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions.

Education Requirement:
  • Bachelor’s Degree in Advertising, Marketing, Communications, Business Administration, or equivalent.
Required Skills:
  • 1-2 years of experience working within a high volume of Google Ads campaigns
  • Google AdWords Certification
  • Ability to learn multiple new platforms.
  • Proficient with Microsoft Office and Google Suite
  • Exceptional verbal and written communication skills
  • Effective communication and collaboration with the sales, account management, and delivery teams.
  • Strong attention to detail, problem solving and analytical skills.
  • Ability to manage time and multiple tasks to meet competing deadlines.
  • Ability to translate technical aspects of digital campaign management into customer facing business language.
  • Ability to flourish in a rapidly paced, fast-moving technology work environment.
  • Self-directed and effective working independently, yet able to contribute effectively to a high-performance team.

Preferred Skills:
  • Contributor to bigger team picture (understands how their role impacts overall company goals and makes a contribution to their goals for overall company success)
  • Experience with Google Display campaigns
  • Experience with Google Analytics and Tag Manager
  • Experience within the marketing or automotive industry


 

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

Powered by JazzHR

2kybg2Ujdi

  • Film and Media Studies Faculty Position

    4 days ago

    Evanston, Illinois, United States Northwestern University Full time

    Job SummaryWe are seeking a highly qualified and experienced faculty member to join our Department of Radio/Television/Film as an Assistant Professor of Instruction in Screen Cultures. The successful candidate will be responsible for teaching introductory lectures and upper-level seminars in film, television, digital media, and/or sound media.Key...

  • Marketing Specialist

    2 months ago

    Evanston, United States CoreFX Ingredients LLC Full time

    JOB PURPOSE AND REPORTING STRUCTURE: The Marketing Specialist will work directly with our Director of Sales & Marketing, who is responsible for managing our strategic marketing, branding, and customer acquisition initiatives at CoreFX Ingredients. The role will liaise with all departments, working very closely with R&D and Sales to promote CoreFX Ingredients...

  • Academic Faculty Member

    2 days ago

    Evanston, Illinois, United States Northwestern University Full time

    Job SummaryWe are seeking a highly qualified individual to join our faculty as an Assistant Professor of Instruction in Screen Cultures. This is a non-tenure eligible position.Key ResponsibilitiesTeach introductory lectures and upper-level seminars in film, television, digital media, and/or sound media.Provide service to the department, including sitting on...

  • Marketing Communications Associate

    7 days ago

    Evanston, Illinois, United States CoreFX Ingredients LLC Full time

    Marketing Specialist Job OverviewThe Marketing Specialist at CoreFX Ingredients LLC will collaborate closely with the Sales & Marketing Director to implement strategic marketing initiatives and enhance customer acquisition strategies. This position requires teamwork across various departments, including Research & Development and Sales, to cultivate strong...

  • Associate SEO Specialist

    2 months ago

    Evanston, United States L2TMedia Full time

    L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering...

  • Associate SEO Specialist

    2 months ago

    Evanston, United States L2TMedia Full time

    L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering...

  • Associate SEO Specialist

    2 months ago

    Evanston, United States L2TMedia Full time

    L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering...

  • Associate SEO Specialist

    2 months ago

    Evanston, United States L2TMedia Full time

    Job DescriptionJob DescriptionL2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best...

  • SEO Specialist

    3 days ago

    Evanston, United States L2TMedia Full time

    Job DescriptionJob DescriptionWho We Are: L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with...

  • Archival Processing Specialist

    3 months ago

    Evanston, United States Northwestern University Full time

    Job Summary: The principal duties of this position include assisting in the management of the daily operations of the unit under the direction of the Head of Collections Services and performing hands-on processing of archival collections within the McCormick Library of Special Collections and University Archives department. Works with curators, other...

  • Dermatology Foundation-Communications Program Manager

    2 months ago

    Evanston, United States Nonprofit HR Full time

    Job DescriptionJob DescriptionCommunication Program ManagerSummary of Position:This position is responsible for assisting in the planning and consistent implementation of Foundation’s marketing/communication activities that strategically communicate/promote the importance of the Foundation’s mission to a broad audience. This includes developing targeted...

  • Entry-Level Marketing Coordinator

    3 weeks ago

    Evanston, United States Diamond Heritage Inc Full time $47,000 - $58,000

    Job DescriptionJob DescriptionDiamond Heritage believes in leadership. We are in immediate need of an incredible Marketing Coordinator to take a unique, relationship-oriented approach to their campaigns and liaise between major clients and their customers. As an Entry-Level Marketing Coordinator, you could be part of a select team focused on creating...

  • Strategic Account Manager

    1 week ago

    Evanston, United States L2TMedia Full time

    Job DescriptionJob DescriptionWho We Are: L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with...

  • Administrative Coordinator for Medill Programs

    2 weeks ago

    Evanston, Illinois, United States Northwestern University Full time

    Department: Medill - Administration Salary/Grade: NEX/11 Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications stands as a pioneer in education and research. As the media landscape undergoes significant transformation, Medill remains at the cutting edge of innovation. Our distinguished teaching and thought leadership...

  • Junior SEO Analyst

    2 weeks ago

    Evanston, Illinois, United States L2TMedia Full time

    About L2TMediaL2TMedia is a leading digital marketing firm with two decades of expertise, specializing in delivering comprehensive marketing solutions tailored for the automotive sector. We collaborate with numerous dealerships nationwide, assisting them in enhancing visibility, engaging their clientele, and driving qualified leads. Our commitment to...

  • Clinical Psychologist

    12 hours ago

    Evanston, Illinois, United States LifeStance Health Full time

    About LifeStance HealthWe are a national provider of mental healthcare services focused on evidenced-based, medically driven treatment services for children, adolescents and adults suffering from a variety of mental health issues in an outpatient care setting, both in-person at our clinics nationwide and through our digital health telemedicine offering.Our...

  • Administrative Coordinator for Medill Programs

    2 weeks ago

    Evanston, Illinois, United States Northwestern University Full time

    Department: Medill - Administration Salary/Grade: NEX/11 Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications stands as a pioneer in education and research. As the media landscape undergoes significant transformation, Medill remains at the cutting edge of innovation. Our distinguished teaching and thought leadership...

  • Electronics Merchandising Specialist

    2 days ago

    Evanston, Illinois, United States ActionLink Full time

    Job Opportunity**Transform Retail Experiences**ActionLink is seeking a Part-Time Retail Electronics Merchandiser to elevate the retail experience in the Evanston, IL area.**Key Responsibilities:**Complete projects at major retail establishments, including Best Buy, Walmart, and Target, within an assigned territory.Ensure the proper placement, assembly,...

  • Senior Marketing Strategist

    2 weeks ago

    Evanston, Illinois, United States NCAA (National Collegiate Athletic Association) Full time

    The Marketing Operations Manager will play a pivotal role in the comprehensive marketing and promotion of collegiate athletics, with a concentrated emphasis on specific sports programs, particularly women's basketball and softball. Reporting directly to the Associate Athletic Director for External Affairs, this position will oversee the formulation and...

  • Athletic Promotions Manager

    7 days ago

    Evanston, Illinois, United States NCAA (National Collegiate Athletic Association) Full time

    The Marketing Operations Manager will play a pivotal role in enhancing the visibility and promotion of NCAA athletics, with a concentrated emphasis on specific sports programs, particularly women's basketball and softball. Reporting directly to the Associate Athletic Director for External Affairs, this position will oversee the formulation and implementation...