Research Director
1 week ago
Our client is a leading market research and analytics firm focused on media and entertainment. The biggest studios, streaming services, TV networks and digital brands in the US and across the globe partner with us to gain actionable insight at every phase of the creative process: from show concept to pilot, and from movie script to theatrical release. Additionally, clients rely on us to test marketing campaigns, identify core audiences, track customer satisfaction, etc. to help them grow their business amid the ever-changing media landscape. We are passionate about entertainment, our clients, and our team members.
As a Director within the Client Service TV Group, you will join a team of experienced researchers who are dedicated to delivering actionable insights to top entertainment clients. You will be an integral part of the research process and relationship with your clients. You will report to a Vice President in the TV Group and serve as the day-to-day manager on a variety of research projects including, but not limited to, pilot tests, concept tests, ad/creative tests, positioning studies, brand tracking, and focus groups. You will work collaboratively with fellow client service team members, operations team members, third party vendors as well as clients on a daily basis.
RESPONSIBILITIES
The Research Director will partner closely with the Vice President and will be responsible for the following:
Lead relationships with clients and anticipate their needs
Manage projects end-to-end, including: study and questionnaire design, proofing, working with other departments as needed to ensure success, tab specs, data analysis, report populating and writing, presentations, etc.
Supervise and lead the execution of project-specific operations to ensure high-quality deliverables, including coordinating activities with the Operations/Research Solutions team
Synthesizing and write narrative-driven analysis
Advising and partnering with development team to build next generation products and dashboards
Tracking industry trends and keeping current on program and series, entertainment, pop culture, research, and media trends
REQUIREMENTS
Education
Bachelor's degree (BA or BS) in related field (business, communications, marketing, research, social sciences, etc.) is desired
Experience Requirements
5-9 years of relevant work experience (market research/consumer insights experience required)
Market research (syndicated and/or custom) experience in entertainment industry is preferred
Mix of vendor and client-side experience is a bonus
Ideal Candidate:
Familiar with quantitative and qualitative research
Strong interest in media and entertainment
Excellent written and verbal communication skills
Highly organized and strong attention to detail
Ability to manage multiple projects efficiently and independently, and meet time-sensitive deadlines
Works collaboratively with colleagues, clients, and vendors
Self-starter who gets things done well, regardless of challenges and hurdles
Critical thinker who can understand and solve complex issues
Never satisfied with surface answers, always wants to dig deeper and get to the core
Enjoys mentoring and coaching analysts and managers
Excellent Word, Excel, and Power Point skills; G Suite and Keynote a plus
Strong writer, with thoughtful data analysis and storytelling ability
Possesses presentation skills and dynamic/confident personality
Familiarity with statistical software (e.g., SPPS, etc.) a plus
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