Lead Generation Specialist

3 weeks ago

Leawood, United States Service Management Group (SMG) Full time
Job DescriptionJob DescriptionWe are seeking a motivated and dedicated Lead Generation Specialist to join our dynamic team. This role is crucial in fueling our business growth by identifying and nurturing potential clients, ultimately expanding our customer base.

Why work at SMG?
SMG is a leading experience management (XM) provider, serving restaurants, retailers, and other location-centric consumer businesses by changing how brands act on customer + employee insights. With a rich 30-year history, SMG is uniquely pairing an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies. 
We offer our talent -
  • Work hard, have fun environment - We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee. Our teams are composed of smart, talented, curious people who love a good challenge.
  • Ample opportunities to learn and grow.
  • Fully Remote, Contract or Fulltime position  
  • Unlimited PTO   
  • Diverse, experienced, friendly team which will welcome you, support you and challenge you.
  • We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment in which all our colleagues experience belonging, have their unique needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success.
As a Lead Generation Specialist, this is what you will do: 
  • Lead Nurturing: Work with lead generation agency on vetting leads to make sure they match the ICP.
  • Research and Analysis: Conduct thorough market research to identify trends and potential leads. Analyze factors such as age, income, and buying habits to target new leads effectively.
  • Collaboration: Work closely with sales teams to ensure a seamless transition of qualified leads. Collaborate with marketing teams to optimize campaigns focused on lead generation and lead quality feedback.
  • Tracking and Documentation: Utilize CRM tools to track and document all lead interactions and progress.
  • Data Analysis: Analyze data to enhance lead generation efforts, evaluate strategy effectiveness, and recommend improvements as necessary.

You are a perfect match for the role if you have: 
  • Excellent verbal and written communication skills, with the ability to convey clear and compelling messages.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proficiency in CRM tools, specifically Salesforce and HubSpot.
  • Strong analytical skills for evaluating data and optimizing strategies


About SMG: 
SMG is a leading experience management (XM) provider, accelerating revenue for restaurants, retailers, and other location-centric consumer businesses by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies. To learn more about our customer, employee, and brand experience management (XM) solutions, visit www.smg.com
 

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