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Creative Strategy Manager

5 months ago

Charlotte, United States Townsquare Ignite Full time
Job DescriptionJob Description

Creative Strategy Manager

*This is a remote position*

Townsquare Ignite is seeking a Creative Strategy Manager to join our Creative Services team.

Do you know a good digital ad when you see it? More importantly do you know how to explain how to fix a bad ad? Townsquare Media is seeking a Creative Strategy Manager to join our Creative Services team. This person will be the creative and strategy conduit between client/sales and the digital design team. This role is responsible for working with clients to understand their overall campaign strategy by evaluating the client's media plan and help develop a creative ad strategy based off their goals and work with our designers and video producers to get the assets created. Most importantly, this role will speak the language of both sales and design. This role should seek to elevate the digital ads we create for our clients by providing excellent ad copy and design instruction to our design team in order to create effective ads for our client's digital campaigns. This is a high-volume position working with clients all across the country so you will need to have a very keen sense of detail, copywriting skills, ability to work with very short deadlines and able to effectively communicate design instructions to a creative services team. Prior design experience is helpful but not required.

Responsibilities

  • Oversee the creative process of all digital ads for clients across the country, translating a client's business needs into a creative strategy and assets
  • Take direction from sales and clients and translate that into clear instructions for our design team in order to have the client's vision come to life
  • Conduct calls with clients to help develop a creative strategy for their digital ads based of the clients' goals and KPIs
  • Responsible for writing ad copy including for display ads, email marketing, search ads and social media posts
  • Selecting images or inspirations for digital ads
  • Reviewing digital ads and requesting any revisions and work to have the perfect set to show clients
  • Providing suggestions for creative updates to campaigns

Qualifications

  • Superior knowledge of best practices for digital ad design (both static and animated)
  • Typography/font selection expertise
  • Experience in branding
  • Advertisement/copy hierarchy knowledge
  • Copywriting (digital and social) experience
  • Programmatic ad experience
  • Campaign management/strategy
  • Unparalleled attention to detail
  • Impeccable sensitivity and knowledge to color theory, typography, hierarchy and balance. Do you know what makes a good ad vs a bad ad? Show us
  • Minimum 4 years relevant experience in digital advertising
  • Ability to produce high volumes of quality work under tight deadlines

Benefits

  • 3 weeks of PTO (+ 9 paid holidays)
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Casual, high-energy work environment
  • Opportunity for upward mobility
  • Company provided laptop
  • Competitive salary + bonus program

Why Townsquare Ignite?

Townsquare Ignite is a division of Townsquare Media—the third-largest broadcasting company in the country. We help business owners reach their ideal customers with a combination of programmatic advertising, search engine marketing and more.

Why You'll Love Working at Townsquare Ignite

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you'll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We've had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you'll have the opportunity to make steps toward your target and take your career to new heights

Our employees' safety and health are our priorities, so we're working remotely for now. Though our office is open to a limited number of voluntary workers, all interviews and new-hire onboarding are currently virtual.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.

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