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Sr. Director, Demand Generation
2 months ago
DNAnexus is a leading provider of secure, scalable, and intuitive biomedical data analysis software and bioinformatics applications for the life sciences and healthcare communities. The company actively manages and supports more than 80 petabytes of complex genomic, multi-omic, and clinical datasets on behalf of a growing network of collaborations with large-scale biobanks, as well as leading pharmaceutical, clinical diagnostic, academic research, and government organizations. Over 40,000 scientists across 48 countries are now using the highly collaborative, cloud-based, end-to-end platform to gain data-driven insights that can advance scientific discovery, accelerate precision medicine, and improve patient care.
Job DescriptionThe (Sr.) Director, Demand Generation will serve as a key B2B marketing leader, driving the strategy, planning and execution of global marketing campaigns for DNAnexus’ industry-leading SaaS offering. This role will manage a team of marketing managers and specialists responsible for creating and delivering inbound/outbound marketing campaigns that generate qualified leads and drive meaningful revenue contribution. The right candidate can create a compelling Demand Gen strategy, will be well versed in modern demand generation tactics, and will be an excellent leader and mentor. This is a ground-floor opportunity to build a best-in-class Demand Generation function, and the ideal candidate will be comfortable serving as a player/coach.
Role Responsibilities
- Own the demand generation and inbound and outbound campaign strategy, aligned with company goals and key brand initiatives, market segments, and audiences.
- Lead a team of marketing managers to ensure all campaign and employee development activities are on track.
- Develop B2B content marketing and demand generation campaigns/programs that generate robust pipelines in target segments.
- Implement programs that drive leads and ongoing engagement with target customers, including webinars, ABM, email campaigns, content marketing, social marketing, and events
- Oversee the strategy and management of the company website, optimizing it to drive and capture more lead activity.
- Partner with sales, product marketing and senior management to identify targets for account-based marketing (ABM) programs.
- Test and optimize campaigns by message, channel, region, and market segment
- Work cross-functionally with sales, product marketing, product, engineering, and others to meet ambitious growth targets
- Own full-funnel reporting and analytics. Analyze campaign performance and partner with critical team members and adjust for the best results.
- Lead regular meetings with company leadership to report the status and performance of marketing-related campaigns
- Proven success in inbound/outbound campaign strategy, planning, and execution for global, multichannel demand generation campaigns. B2B/SaaS experience required.
- Deep experience in demand generation KPIs and approaches to test and optimize them
- Ability to synthesize business objectives, create well-aligned strategies and execution plans with clearly defined metrics and KPIs
- Significant knowledge of modern demand generation strategies and tactics, including ABM, content marketing, email, digital, SEO, MarTech and KPI reporting.
- Hands on experience with Hubspot and other leading MarTech platforms strongly preferred
- Extensive work in a cross-functional environment, specifically with product marketing, product management, sales and sales development teams.
- Experience building and leading high performing marketing teams. Able to motivate and coach while simultaneously getting “into the weeds” with key projects and details.
- Experience developing and managing a demand generation marketing budget.
- Strong written and verbal communication, with ability to present in a compelling way to senior leadership.
Preferred Experience and Education
- 10+ years of demand generation experience within B2B SaaS in a dynamic and fast-paced environment. Experience managing a team is strongly preferred.
- Knowledge in genomics, life sciences, cloud, or diagnostics an added plus
- BA/BS in business OR related degree area with some working knowledge of genetics/genomics. It would be a plus if the candidate has an advanced degree in genetics, molecular biology, or similar area of study with lab experience in genetics or equivalent experience.
Salary and Other Compensation:
The total annual cash compensation for this position is between $260K and $300K with both a base salary and annual bonus component. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Benefits:
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, flexible paid time off, 12 weeks of paid parental leave, and national holidays paid.
Additional Information
Headquartered in Mountain View, California, with over 220 team members across the United States and Europe, DNAnexus is experiencing rapid growth and market adoption. With the support of leading investors including Google Ventures and Blackstone, and trusted by hundreds of the world's biomedical leaders, the company is at the innovative forefront with our precision health data cloud to drive scientific breakthroughs. If you are interested in joining our team, please apply today
