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Digital Marketing Account Manager

2 months ago

Wakefield, United States C-4 Analytics Full time
Job DescriptionJob Description

Digital Marketing Account Manager - Onboarding: REMOTE / Hybrid (Wakefield, MA)  – C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Digital Marketing Account Manager - Onboarding as we look to expand our team and support our growing roster of local and national clients.

Please note: C-4 Analytics is currently operating in a hybrid capacity out of our Wakefield, MA, office.

  • Our hybrid work arrangement allows for a combination of both remote and in-office work.
  • At least two days per week, your physical presence at the Wakefield office is required.
  • This requirement ensures effective collaboration and teamwork while maintaining a healthy work-life balance
  • We place a high value on local candidates. We are open to considering individuals who we believe have exceptional experience for remote opportunities. Even if you do not meet every qualification, we encourage you to apply. 

If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process.

Compensation:

Compensation: We offer a competitive compensation commensurate with experience and qualifications. The starting annual earnings for this position is $65,000.00.  The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.

Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.

Working at C-4 Analytics

We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details. 

Who We're Looking For: Digital Marketing Account Manager - Onboarding: REMOTE / Hybrid (Wakefield, MA)

Digital Marketing Account Managers - Onboarding at C-4 Analytics are strong communicators and quick learners, passionate about implementing innovative strategies for our clients. Ideal candidates are seasoned digital marketers and analysts, thriving on challenges and embracing continual learning.

As an Onboarding Account Manager, your primary focus is ensuring the seamless transition of new clients to our solutions and services, fostering their success. As the main daily point of contact, you will liaise with solution teams, overseeing campaigns from initiation to completion. This role offers a blend of autonomy and team support, allowing you to make a substantial impact on client success with the backing of a dedicated Onboarding team.

A day in the life of a Digital Marketing Account Manager - Onboarding: REMOTE / Hybrid (Wakefield, MA)

  • Be the first voice for new clients as they join C-4 Analytics as well as the main day-to-day contact for a number of C-4 Analytics clients.
  • Support said clients in with Phase 1 tasks including setup, development, analysis, and execution of campaigns and digital initiatives.
  • Ensure clients experience a smooth transfer from Phase 1 of onboarding to Phase 2 of producing and executing customized digital marketing strategies for clients.
  • Use Google Analytics and AdWords to review clients' web traffic, pitch strategic campaigns, and report on progress.
  • Manage all aspects of digital marketing campaigns (including but not limited to paid search, website maintenance, social media, and online reputation), from the initial campaign pitch, to campaign setup, execution, review, and reporting. 
  • Campaigns include all aspects of paid search, website maintenance, social media, and online reputation.
  • Work cross functionally with internal productions teams to consistently improve client websites for optimal success and to better serve overall digital strategy.
  • Work with external parties such as a web provider platform to make sure client strategies are carried out; followed up and escalated as needed.
  • Create client-facing monthly reports on all aspects of C-4 Analytics campaigns by identifying and interpreting KPIs related to a client’s digital marketing campaign strategy.
  • Run weekly meetings to update clients on cumulative progress.
  • Ensure that all external assets are compliant and approved by the client.
  • Manage all tasks in JIRA from creation to close in a timely manner.
  • Assist in maintaining onboarding training materials and internal processes.

What you’ll need to succeed:

Must-Haves

  • At least 2 or more years of client-facing experience in a client onboarding capacity where designing, optimizing and reviewing digital marketing campaign results was a primary function
  • Bachelor's Degree in Business, Marketing, or Communications, a related degree or equivalent relevant industry experience
  • All different levels of technical digital acumen are welcomed (and encouraged) to apply
  • Strong presentation skills –ability to demonstrate value to clients and serve as a trusted digital advisor
  • Excellent written and verbal communication skills – ability to write professional emails to clients and third parties
  • A strong sense of urgency 
  • Demonstrated time management and project management skills
  • A positive attitude that resonates throughout your team and the company
  • Demonstrated familiarity with Google products (Gmail, Docs, Slides, Drive) and Microsoft Office Suite (Excel, Word, PowerPoint) products

Nice-To-Haves

  • 1-plus years experience building multi-faceted digital marketing campaigns, including SEO, SEM, PPC, Social and email marketing services
  • Google Analytics & Ads Certifications
  • Experience using a project management tool, preferably JIRA
  • Experience working with or in the automotive industry

More About C-4 Analytics

C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

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