Market Research Associate
2 months ago
Marketing Research Associate - Sacramento, CA
Compensation: $23.00 to $25.00 per hour
Overview: Nexus HR is currently seeking a detail-oriented, analytical Market Research Associate with excellent verbal and written communication skills to join our team in Sacramento, CA.
This is for a pioneering organization, committed to improving reproductive health outcomes. The company’s mission revolves around creating advanced carrier screening genetic tests that smoothly mesh with Electronic Health Record (EHR) systems found in fertility clinics.
Client-highlighted qualifications - The ideal candidate will have strong experience in cold-calling, previous experience with customer service, and a background in Marketing, Business Management, or related programs.
About the Job
As a Marketing Research Associate, you will play a crucial role in gathering and analyzing data to help inform strategic marketing decisions. You will collaborate closely with the CEO, playing a key role in advancing the groundbreaking genetic testing service. This role holds significant importance in understanding how fertility clinics access and utilize genetic information, and how integrating their services with an EHR system can ensure efficient healthcare delivery.
Duties and Responsibilities:
Conduct market research through various methods including cold calling, surveys, and internet research
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
Evaluate and interpret data using statistical techniques and provide actionable insights and recommendations
Prepare reports and presentations of findings, illustrating data graphically and translating complex findings into clear, concise, and actionable insights
Provide comprehensive analysis of the carrier screening landscape and support the development of sales strategy for product launch
Assist in developing marketing strategies based on research findings
Monitor and forecast marketing and sales trends
Collaborate with cross-functional teams to design and implement research projects that support business objectives
Be part of the beta testing of our software pipeline
Assist in creating and developing marketing materials such as brochures, flyers, and presentations in preparation for product launch
Maintain comprehensive knowledge of current and future genomic trends
Attend meetings and trainings as required
Stay current with industry trends and best practices in market research and analysis
Qualifications:
At least one year experience in cold-calling for marketing research or any related field.
Undergraduate or graduating in a Marketing, Business Management, or related program is preferred
Previous volunteer experience is preferred
Experience working as a marketing research associate or in a similar role
At least one year of customer service experience
At least one year of experience in marketing in the healthcare industry
Demonstrated success predicting market trends
Passion for statistical research and analysis
Excellent communication skills
Strong commitment to maintaining comprehensive knowledge of current and future genomic trends
Strong analytical skills to provide a comprehensive analysis of the carrier screening landscape
Able to attend conferences, industry gatherings, and client visits
Authorized to work in the US
Able to work in Sacramento, CA
Benefits:
Dental
Vision
Medical
401k
Paid Leave
Others
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