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Marketing Operations Manager

2 months ago

Newark, United States RethinkFirst Full time
Job DescriptionJob DescriptionCompany Overview
RethinkFirst was founded in 2007 with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. In 2010, Rethink launched its first solution, a suite of special needs and behavior management offerings to support K-12 education. Over time, we expanded our offerings to support the entire behavioral health community by adding solutions in the employer (RethinkCare), provider (RethinkBH), and payor (RethinkFutures) industries, and to drive whole child wellness and success in education (RethinkEd).

Today, we’re proud to have almost 500 team members working to support over 2,000 customers worldwide as we work together to support our communities and help every individual reach their potential.

Over the past fifteen years, RethinkFirst’s mission has evolved to transform the behavioral health landscape by inspiring and empowering all individuals with behavioral health challenges and those who support them. We continue to focus on the future of transforming behavioral health through data science, analytics, and enabling value-based care. With patent-pending solutions and the largest published ASD dataset, RethinkFirst can focus on improving outcomes and having a positive impact on the millions of lives it supports.  

Position Overview
We are seeking an experienced Manager, Marketing Operations for RethinkFirst, to help power our next wave of growth. Reporting to the Head of Growth Marketing the ideal candidate will be responsible for increasing the operational efficiency of the Marketing organization and aligning our organizational structure with capabilities required to execute marketing through our tech stack and lead routing endeavors. Acting as the glue that helps operationalize our digital and automated marketing functions, you should be equally comfortable in identifying gaps in our technology as well as rolling up your sleeves and taking on IT integration projects. Utilizing your understanding of lead routing, Salesforce properties and Hubspot APIs, you are a marketing operations enthusiast.

We seek individuals with an entrepreneurial spirit, a passion for health and technology, and a successful track record of developing successful campaigns that create pipeline and contribute to revenue. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, this may be the perfect fit for you. In this role, you will be responsible for accelerating marketing operations workflows and helping to make every marketer more productive and scalable through efficient automation, documentation and development of efficient processes. Additionally, you will drive key cross-functional alignment across the marketing teams through close collaboration on tools, templates, and systems (especially Asana) to support our planning, budgeting, and business operations. The individual will be a proactive participant in various marketing best practice committees across all Rethink businesses and an active contributor to company-wide marketing initiatives.

Responsibilities:
  • Work on strategic projects to support business transformation, enhance current and build new operating capabilities, elevate efficiencies across marketing processes and executive core marketing operations activities
  • Accelerate the deployment of the 'Marketing on Asana' initiative to enhance overall productivity
  • Utilize and master tools, templates, and systems that support planning, budgeting, and business operations
  • Collaborate with various teams to ensure smooth operations that adapt to the organization's growing needs
  • Strategically plan and organize tasks, as well as track and report on the effectiveness of marketing processes
  • Become a trusted expert on internal systems, their functionality and integration points
  • Implement and manage global policies and processes to ensure efficient cross-departmental functioning
  • Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals in delivery of marketing objectives
  • Fully own prospect database architecture, including mapping of contacts/accounts, required fields, and rules and processes for adding new data across various teams in driving lead acquisition, data hygiene and marketable database
  • Maintain department status document across marketing operations
Qualifications:
  • 5+ years of experience in program management, business operations, or project management supporting a revenue-generating organization
  • Bachelor’s degree in business, supplier, management or related field
  • Must be able to work in a fast-paced environment and matrixed organizational structure
  • Must have excellent understanding of Lead Management, Lead Routing, and Prospect/Client Life-cycle Management
  • Must have strategic approach which considers MarTech optimization and scalability
  • Program and project management skills are a must
  • Self-starter with the confidence and ability to tackle new initiatives with a proven track record in fast-paced, high growth, and at times ambiguous environments
  • Passionate about Marketing Automation and enjoys learning and growing
  • Strong communication skills (written, verbal & presentation) with the ability to understand and communicate difficult concepts to simple
  • Strong written and verbal communication skills
  • Strong organizational skills and ability to meet deadlines
  • Experience working with stakeholders at all levels within a company
  • Empathy for business partners and a commitment to helping them achieve their goals
  • An expert in leads and customer database architecture
  • A relentless innovator who is constantly striving for improved data hygiene and information structures
  • A collaborative problem solver who can get in the weeds to understand stakeholders needs and deliver solutions
Location: NYC preferred. Remote opportunities are only available to candidates who reside in the following states: AL, AZ, CT, FL, GA, IL, IN, KY, LA, MA, MD, MI, MO, NC, NH, NJ, NV, OH, PA, TX, VA, WA, WI

Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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