Intern, Marketing

3 weeks ago

Charlotte, United States CRVA Full time
Job DescriptionJob Description

Who We Are

The Charlotte Regional Visitors Authority (CRVA) fuels the visitor economy with leadership and expertise in branding and destination-defining infrastructure through an unwavering commitment to its culture and employees. Through leadership in destination development, marketing and venue management, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community.


Brands supported include the CRVA, Charlotte Convention Center, Spectrum Center, Bojangles Entertainment Complex, the NASCAR Hall of Fame, Charlotte Regional Film Commission, and Visit Charlotte.


Job Summary

The Marketing & Communications Intern provides general department support to promote each of the CRVA’s brands. To be considered, the intern must be available to work approximately 20 hours a week onsite at the Charlotte Convention Center.


A successful candidate will be detail-oriented, highly organized, self-motivated, and able to demonstrate the ability to respond effectively to changing workloads and priorities. Candidates must possess strong communication skills and professional business etiquette. Candidates should have previous intern experience and success supporting marketing and communications efforts in a fast-paced environment.


Job Responsibilities

  • Develop professional relationships with team members to gain a comprehensive understanding of marketing and communications functions across the CRVA.
  • Audit, write, update, and publish planned content for websites, social media channels, email campaigns, presentations, and more.
  • Support earned media efforts by tracking earned placements, updating media lists, writing media materials, and distributing press releases.
  • Assist with the creation of multimedia content, including graphics, videos, and presentations.
  • Monitor and track campaign analytics using tools to measure key performance indicators and share insights from data with the team.
  • Conduct research and evaluate competitor marketing and communications efforts to inspire new ideas.
  • Provide in-person support at industry, venue, marketing, and CRVA events as needed.
  • Carry out administrative and data entry-related tasks and maintain organized files for the department.
  • May perform other duties as required.

Education and Experience

  • Currently enrolled at an accredited college or university.
  • A High School Diploma or equivalent is strongly desired. A combination of education and experience may be taken into consideration.
  • Aptitude and interest in hospitality and tourism industry is preferred.
  • Successful completion of introductory courses in marketing, communications, business, or equivalent.
  • Proficient with the use of Microsoft Office (Outlook, Excel, Word, etc.).
  • Experience and knowledge of AP Style and journalistic writing is a plus.
  • Experience with photography is a plus.
  • Experience with design tools is a plus.
  • Experience with website CMS and/or email marketing software is a plus.


Requirements

  • Strong desire to learn along with professional drive.
  • Excellent verbal and written communication skills.
  • Applied understanding of basic marketing and communications principles.
  • Creative problem-solving and critical thinking skills.
  • Self-starter with ability to work independently.
  • Comfortable with multitasking in a deadline-driven environment.
  • Maintains professional attire, image, and demeanor as outlined in the CRVA Employee Manual.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Our “employee first” culture requires engagement and engagement can’t happen without the voices of many talented and diverse individuals charting our direction.

Diversity and Inclusion is a shared responsibility for every employee at the CRVA. We are committed to respecting, valuing, and celebrating the unique personal differences that make us a stronger organization. Diverse candidates are encouraged to apply.

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