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Field Marketing Specialist

4 months ago

Phoenix, United States Congo Brands Full time
Job DescriptionJob Description

Our Company:

Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through e-commerce and retail partnerships. Congo Brands houses some of the world’s most noted brands including Alani Nu, Prime Hydration, and 3D Energy. Congo Brands is on pace to become one of the world’s most noted consumer product companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from ready-to-drink beverages, snacks, supplements and more.

The Role:

The Field Marketing Specialist (FMS) is the critical first line manager responsible for implementing Alani Nu / PRIME's field marketing program in a specific market. The FMS is responsible for at least three to four (4-6) Field Marketing Ambassadors in each market, and is accountable for all facets of their management, including recruiting, onboarding, planning, motivation and day-to-day administration. In addition, the FMS also provides oversight of the market’s collegiate ambassador program and support of relevant, local market event opportunities. 

The Field Marketing Specialist must be based in Phoenix, Arizona. You will be responsible for developing and executing strategy to drive customer engagement and sales growth in the region. This role will work closely with cross-functional teams to identify opportunities and develop programs that drive awareness of Alani Nu and PRIME in Phoenix and new loyal customer bases in the market.

Key Responsibilities:

1. Alani Nu and PRIME Sampling Program 

  • Recruit and maintain a team of 4-6 Field Marketing Ambassadors (FMAs).
  • Utilize existing tactics and develop new best practices for hiring FMAs.
  • Maintain the appropriate number of FMAs with sufficient availability to meet consumer collecting goals.
  • Adhere to HR policies for new FMA recruits.

2. Training

  • Become a product, brand & sampling expert to best train FMAs to be successful in the field, according to the FMA Performance Expectations 
  • Conduct Alani Nu / PRIME onboard training for new hires.
  • Utilize existing and develop new, fun, and creative methods to ensure FMAs have the necessary knowledge of our brand and product.
  • Carry out frequent spot checks each month to monitor program effectiveness and address areas of improvement.
  • Identify leaders within the sampling team to assist in program management, providing clear goals and appropriate training.

3. Motivation

  • Create and foster a positive learning environment through interactive training, personal coaching, and sharing of best practices.
  • Recognize and develop achievement and skill sets of individuals and the sampling program as a whole.
  • Empower FMAs to identify, develop, and execute sampling missions and other ideas to enhance the sampling experience.
  • Reward successful FMAs with leadership opportunities at a field level.

4. Planning & Execution 

  • Develop plans to build Alani Nu / PRIME trail and awareness among consumers with strong market knowledge and strategic priority
  • Utilize FMAs to generate new and innovative ideas for sampling missions and other market opportunities
  • Collaborate with other teams to collect, assess, and schedule quality sampling missions
  • Maximize the impact of market sampling by ensuring missions are unexpected, unique, and mobile
  • Collaborate with Alani Student Ambassadors to create maximum impact on college campuses
  • Play an active role in quarterly planning, distributor reviews, and business planning cycles
  • Implement a continuous series of Quality Sampling Missions for the market

5. Reporting & Communication 

  • Use, and train team members on, reporting tools
  • Process FMA timesheets and manage payroll submission
  • Build team schedule using knowledge of the home market
  • Sample in the field for 15-20 hours per week
  • Track sampling metrics and ensure goals are met
  • Ensure accurate reporting and responsible use of company property
  • Evaluate sampling data for strategic opportunities
  • Discuss market analysis with manager and modify plans as necessary
  • Share best practices and learnings with team members
  • Provide end-of-month reports for leadership team
  • Communicate pro-actively and respond in a timely manner

6. Collegiate Marketing Program

  • Recruit, train & manage a team of Alani Student Ambassadors to make Alani Nu an integral and relevant part of a student's campus life 
  • Initiate, organize, & supervise events or sales opportunities, with the local sales team, to ensure perfect distribution and visibility in and around campus 
  • Activate campus relationships & integrate Alani Nu into key functional & image building opportunities with students, both on and off campus 

7. Local Market Event Opportunities 

  • Review & assess local market event opportunities that are reflective of the Alani Nu brand, and deliver a clear authentic message to the consumer 
  • Maximize ROI be selectively identifying relevant opportunities to grow the brand, achieve business objective and engage our consumers

Requirements

  • 1-2 years of experience in sales and/or marketing with a beverage company (ideally in the non-alcoholic sector)
  • Experience in field marketing preferred
  • Two-year degree preferred 
  • Strong relationship building skills 
  • Flexibility: This is not a typical 9-5 job.
  • Exemplary motivation skills and ability to cultivate team environment 
  • Charismatic and outgoing personality 
  • Existing local market knowledge strongly preferred 
  • Creative mind with track record of innovation and initiative in past work experience / extra-curricular activities 
  • Ability to cultivate a team environment 
  • Strong understanding of the local market’s collegiate landscape 
  • Travels 50-60% based on market territory 
  • A reliable means of transportation and a valid driver’s license that is not expired, suspended, or revoked, as demonstrated with a MVR 
  • Exceptional communication skills, including presenting and training abilities 
  • Strong planning and project management competencies 
  • Ability to work hours on weekends 
  • Must be proficient with relevant computer software and communication tools 
  • Regular physical activity may be required, e.g., setting up infrastructure, comfortably lift up to 75 lbs 

Benefits

  • Competitive Salary
  • Health/Vision/Dental Benefits
  • 15 days of PTO + 8 paid holidays
  • 6 weeks paid parental leave
  • 401K plan with employer match
  • Monthly cell phone stipend
  • AND SO MUCH MORE

Congo Brands, LLC. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

#ALANI