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Digital Marketing Associate

2 months ago

Fort Lauderdale, United States 919 Marketing Full time
Job DescriptionJob DescriptionSalary: 45-50K

What to expect

As a Digital Marketing Associate, you’re responsible for executing and the ongoing optimization of various digital marketing campaigns and initiatives to promote our client’s products, services, or brand online. Primarily focusing on the execution and optimization of Local SEO and SEM strategies and campaigns for SMB and/or multi-unit franchise brands.


What you will do

  • Campaign execution. Execution of digital marketing campaigns across various channels, including PPC advertising and SEO.
  • Ongoing optimization. Continuous optimization of local SEO and SEM digital campaigns.
  • Analytics and reporting. Analyze key digital marketing metrics, such as website traffic, engagement, conversion rates, cost per lead, and more. Provide regular insights and reports on digital campaign performance in relation to their goals.
  • Budget tracking. Keep track of campaign budgets to ensure appropriate spend is executed each month and that campaigns pace correctly. Provide recommendations on budget allocation between various digital marketing channels to deliver the best results.
  • Campaign tracking and marketing automation. Assist in the setup of campaign tracking through digital marketing channels and collaborate with data integrations in the setup and maintenance of data integrations.
  • Research and market trends. Stay informed about industry trends, digital marketing best practices, and emerging technologies. Provide recommendations for incorporating new strategies or tools into the marketing mix.
  • Conversion rate optimization. Identify areas for improvement on digital assets, such as landing pages or website, to enhance user experience and increase conversion rates.
  •  A/B testing. Plan and execute A/B testing on digital campaigns to optimize performance and identify effective strategies.
  • Content creation and management. Assist with the development of engaging and relevant content for digital platforms, including social media posts, blog articles, ad copy, website copy, and landing page content. Execute SEO optimization for website content on client’s websites.
  • Training and skill development. Continuously improve digital marketing skills through learning and training opportunities, staying up to date with industry changes.
  • Collaboration and communication. Work with other teams including, account services, content, creative, sales, and PR on execution of local digital marketing services. Keep team members up to date on requests, tasks, and performance on an ongoing basis.
  • Other duties as assigned


What we look for

  • Bachelor’s Degree in Marketing, Communications or related field from an accredited university.
  • Proven experience 1 or more years in digital marketing, content creation, or related roles supporting SEO and SEM initiatives.
  • Basic understanding of Local SEO, PPC, and Social Media.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Creative thinker with the ability to contribute fresh ideas to campaigns.
  • Team player with strong collaboration and interpersonal skills.
  • Eagerness to learn, adapt, and contribute to a dynamic digital marketing team.
  • Strong written and verbal communication skills with an eye for detail.
  • Proficiency in the following digital marketing platforms and social media management tools:
      •  Google Ads
      • Google Local Services Ads
      • Google Analytics
      • Google Tag Manager
      • Microsoft Ads
      • Yelp Ads
      • Meta Facebook & Instagram Ads
      • LinkedIn Ad


Who we are

Fish 919 is an integrated digital marketing and public relations agency specializing in serving franchise and multi-location businesses, as well as non-profit governmental organizations. The agency serves brands large and small and proud to be the trusted marketing partner for companies including Dunkin’, Anytime Fitness, Potbelly, Renewal by Andersen, Häagen Dazs, Scooter’s Coffee, ServiceMaster and Zaxby’s, among others.

 

Fish 919 is proud to be an equal opportunity employer without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, marital status, ethnicity, alienage, military or veteran status, genetic information, or any other protected classification, in accordance with applicable federal, state, and local laws.


remote work