Digital Marketer

2 weeks ago

Nashville, United States BWQOHT Inc Full time
Job DescriptionJob Description

Digital Marketing Specialist - Hard Truth Distilling Co.

Hard Truth Distilling Co. stands as Indiana's premier craft distillery destination. Nestled

on a sprawling 325-acre wooded campus, our facilities boast the renowned Hard Truth

distillery, an expansive restaurant, a state-of-the-art tours and tastings center, and a

sprawling terraced outdoor recreational area.

As the Digital Marketing Specialist for Hard Truth Distilling Co., you will play a pivotal

role in growing the Hard Truth brand and building an engaged community of fans. Your

responsibilities will include developing content development plans, executing digital

marketing campaigns, and collaborating with other marketing team members.


Key Responsibilities –


 Reports directly to the Digital Marketing Manager

 Create engaging content for digital marketing platforms (email, social

media, online communities) on an ongoing basis.

 Help plan and implement social media campaigns during key time

periods to drive awareness of the Hard Truth brand and engagement

with Hard Truth fans.

 Develop and maintain content and posting schedules in collaboration

with marketing team members.

 Manage day-to-day social media responsibilities including responding

to inbound messages, comments, etc.

 Stay up-to-date with industry trends and best practices in digital

marketing and implement innovative strategies to grow our online

presence.

 Monitor and analyze social media metrics to optimize campaigns and

provide reporting on a regular basis for review with the Digital

Marketing Manager.

 Collaborate with marketing team to ensure consistency in the

messaging, branding, content and look-and-feel of all Hard Truth

messages.

 Collaborate on planning for, and assist in the mailing of packages to,

influencer partnerships.

 Additional duties as assigned by Digital Marketing Manager


Qualifications:

 Bachelor’s degree in media, graphic design, or marketing preferred.


 Social media experience is required.

 Proficiency in Adobe Creative software including photoshop, illustrator, and

premiere.

Skills and Abilities:

 Self-starter with the ability to maintain schedules and meet deadlines.

 Excellent written and verbal communication skills, with the ability to build and

maintain relationships.

 Strong organizational skills with the ability to prioritize workloads.

 Ability to thrive in a fast-paced environment and adapt to changing business

needs.

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