Media Planner

2 weeks ago

New York, United States Noble People LLC Full time
Job DescriptionJob Description

Who we are

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.

Media ideas that aren’t media.

Media that isn’t freaking boring.

Brand ideas that people love.

We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the bullshit that comes along with most media agencies. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern, transparent, and innovative approach to media – again, always through a creative lens.

The role

The Media Planner supports in the development of effective, innovative, and strategic solutions, is responsible for the oversight coordination and execution of approved media plans, media planners and assistant media planners. Reports directly to the Media Supervisor.

Essential Functions (other duties assigned as necessary)

  • Account & Client Management
  • Produces work that delivers on client goals and gains industry recognition for its creativity and results. Constantly seeks and creates creative opportunities in both media choice and usage to increase visibility/impact.
  • Oversight for day-to-day maintenance of assigned accounts (billing issues, budget revisions, flowchart updating, competitive analyses, post-buy analyses, etc.). Maintains detailed and accurate records. Monitors media agreements and contracts with outside media vendors.
  • Leads the development and direction of media strategies and POVs. Conducts media research, brainstorms, evaluates data, and develops points of view. Understands various media and their applications against client strategies and goals.
  • Maintains thorough, up-to-date knowledge of client’s business (market share, business priorities, key competitor strategies, etc.).
  • Communicates effectively with Media Supervisor, keeping him/her abreast of day-to-day status and flagging and elevating any concerns for the media planning team.
  • Vendor & Media Evaluation
  • Oversees communication with both internal (buying teams and specialists) and external resources (publications, websites, etc.), to gather and negotiate costs and plan details. Leads the evaluation process for media partners for their relevance in accomplishing client’s strategic goals.
  • Understand the target customer journey against audience segments for a range of media vehicles (display, video, mobile, paid social, native) to determine which would most effectively reach target audience at each journey phase (awareness, familiarity, consideration, purchase and loyality).
  • Studies demographic data/consumer profiles to identify desired target audiences for online advertising.
  • Checks calculations for campaign forecast/projected results, reach and frequency of potential media vehicles.
  • Stays abreast of key developments/trends/issues in media (e.g., population, demographic, lifestyle, media usage changes).
  • Maintains effective relationships with media vendors, ensuring Noble People is represented in a positive way.
  • Campaign Execution & Maintenance
  • Sets campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
  • Responsible for the approval of insertion orders and placement of advertising with media vehicles.
  • Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
  • Oversees, traffics, troubleshoots, and analyzes digital campaigns using a third party ad server.
  • Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.
  • Mentors and delegates to Planners and Assistant Media Planners on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills.

Our Must-Haves

  • At least 2 years experience as a Media Planner in a media agency. Experience managing other team members (ie. assistant media planners, or planners) preferred.
  • Exceptional written, verbal communication skills with the ability to communicate with all levels of employees, vendors and clients.
  • Ability to write concise, reasoned, and inspired media presentations, and present to clients with confidence.
  • A demonstrated track record of gaining trust and respect by consistently demonstrating sound creative, strategic, and analytical thinking skills.
  • Ability to build and maintain strong interpersonal / professional relationship with employees, vendors, clients, etc.
  • Demonstrated strong command of Media Research resources, capabilities and limitations.
  • Demonstrated self-confidence (and track record) in championing innovative, bold and game-changing ideas.
  • Analytical thinker with the ability to apply critical thinking and analysis in writing.
  • Strong math and analytical skills, with a working comprehension of strategy development and required media math.
  • Demonstrated understanding of consumer insights and how to put insights into action.
  • Skilled negotiator with a track record of open and fair negotiations.
  • Strong attention to detail.
  • Some travel and after hours and work required.

Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency 7 or more years. We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance. Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.

Diversity and Inclusion

Our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes us a great place to work and differentiate us as an employer of choice. Our commitment to Equal Opportunity. We are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective. We take care of you.


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