Planner, Strategy

3 weeks ago


New York County New York, United States Zenith Full time
Job Description

Overview:

We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Strategy Supervisor.

 Role Objectives:

Responsible for contributing to the development and execution of strategic approach and tactical

Develop media strategy and recommendations under supervisor guidance

Present media plans and provide plan maintenance including objectives/strategies and updates

Stewardship of audience insights, marketing trends and research to aid in strategic direction to reach client’s KPIs

Prepare and update flowcharts and budget trackers for media plan development and maintenance

Coordination and partnership with investment team, guided with strategic principals

Meet with vendor community to analyze value and applicability of media channels for client media plan



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