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Social Media Specialist

4 months ago

Tempe, United States The Mint Dispensary Full time
Job DescriptionJob Description

Job Summary: 

The social media specialist / content creator will serve as a liaison between the organization and the public to maintain a positive image of the organization. 

Supervisory Responsibilities: 

● None. 

Duties/Responsibilities: 

  • Develop and implement a comprehensive social media strategy to increase our brand awareness and engagement.
  • Create, curate, and manage published content (images, videos, written content) across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Monitor social media trends, tools, and applications, and provide insights to improve our social media practices.
  • Engage with our audience by responding to comments, messages, and mentions in a timely and professional manner.
  • Collaborate with the marketing team to ensure brand consistency and alignment with overall marketing strategies.
  • Track and analyze social media performance using analytics tools, and prepare regular reports to inform future strategies.
  • Stay up-to-date with the latest digital technologies and social media trends.
  • Coordinate with influencers and brand ambassadors to enhance our reach and credibility.

Required Skills/Abilities: 

● Excellent verbal and written communication skills with a proven ability to write in a journalistic style that is customary for external publications. 

  • Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).
  • Knowledge of online marketing and a good understanding of major marketing channels.

● Excellent interpersonal and collaboration skills. 

● Excellent organizational skills and attention to detail. 

● Excellent time management skills with a proven ability to meet deadlines. 

● Proficient with Microsoft Office Suite or related software. 

Education and Experience: 

● Associated degree in Public Relations, Communications, Journalism, Marketing, or related field required. 

Physical Requirements: 

● Prolonged periods of sitting at a desk and working on a computer. 

● Must be able to lift up to 15 pounds at times.


 

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