Associate Director, Data Analytics

2 weeks ago

Minneapolis, United States Fallon Full time
Job DescriptionJob DescriptionCompany Description

When Fallon opened its doors, it introduced itself to the world as “A new advertising agency for companies that would rather outsmart the competition than outspend them.” Over forty years later, media, culture, and even the defintion of an ad has changed. But our commitment to outsmarting has never wavered. We’ve simply evolved and modernized it, whether that means creating multi-channel activations to drive billions of impressions (Arby’s), breaking the internet with an iconic pop culture reunion (Mean Girls + Walmart), or helping beloved cable franchises reinvent themselves on streaming platforms (Comedy Central + Showtime).

Regardless of the content or the context, we have a steadfast belief in THE POWER OF CREATIVITY and its ability to create an unfair competitive advantage for those brave enough to unleash it. We make big work for big brands on big stages. And we care about the work as much as we care about the people making it. We function as one integrated brain with media experts who think like creatives who think like strategists who think like account people. And together, our mission is to fuel the forward trajectory of businesses and brands.

Job Description

The Associate Director of Data Analytics supports the planning and investment teams in the measurement, analysis, and actionable insight work for both digital and traditional paid media campaigns. The Associate Director will help lead Fallon’s measurement and analytics practice and be responsible for the development, strategy, execution, and ultimately success, of clients’ campaign measurement approaches.

This role will leverage data mining, organization, and visualization skills to help develop and create client-facing dashboards and presentation materials. These will be used to help communicate complex data in an easily digestible and action-oriented manner. As this is a client-facing role, the ideal candidates will be expected to have strong communication skills (written and verbal), along with a commitment to client service.

In addition to the day to day, this person will stay on top of the evolving media landscape (i.e., loss of cookies, privacy regulations, etc.) and latest trends.

Qualifications

  • 8+ years of previous experience in a marketing analytics or business intelligence role, including experience managing direct reports.
  • Excellent communicator & collaborator between multiple client and internal teams
  • Willingness to fearlessly dive in and conduct analyses across various data sources to find insights and provide actionable recommendations to client and internal teams
  • Possess the skills necessary to help to make raw and complex data more usable and easily understood by building out, maintaining, and improving internal and external dashboards using Tableau and/or PowerBI
  • Contribute to client communications and deliverables, helping to define the story in a simple and concise way and communicating success of client’s marketing and media efforts
  • Present strategic analytics findings and recommendations to senior clients in the context of quarterly reviews, new business presentations, and annual or ad-hoc media plans
  • Work with media leads to develop the measurement strategy for client campaigns
  • Oversee reporting processes for key accounts
  • Ability to lead a small team of analysts across various clients to construct, execute, and analyze measurement plans
  • Coordinate with team members to aggregate data, design custom reports, and present findings/related insights
  • Ability to advise on media test design, execution, and recaps to better interpret results and business outcomes
  • Advise on pixel/tagging implementation


Additional Information

  • Proficiency in Word/Excel/PowerPoint/Outlook
  • Strong written and verbal communication skills
  • Strong analytical skills and ability to think strategically about a problem
  • Proficiency with a variety of media measurement & analytical tools (e.g. Google/Adobe Analytics, Google Campaign Manager, Facebook Ads, Google Ads, etc.)
  • Experience with data mining and data visualization tools (e.g. Tableau, PowerBI, Google Data Studio, Google Big Query)
  • Knowledge of digital media ecosystems and working knowledge of media buying platforms is a plus
  • Working knowledge of R and/or SQL a plus
  • Experience related to in-market testing for marketing investments
  • Experience working with MMM/MTA marketing models
  • Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc.).

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