Director, Marketing and Communication

3 weeks ago

Phoenix, United States FSL Full time
Job DescriptionJob Description

Position Summary:

The Director of Marketing and Communications will use all aspects of marketing communication, such as advertising, sales promotion, public relations, direct marketing, outreach events, and social media to ensure consistent messaging across all channel – external and internal, both electronic and print, giving directive to graphic design, web development, social media, and digital marketing initiatives. In addition, this position oversees the organization’s brand working closely with the Director of Development

Engagement. The main goals and responsibilities include creating and implementing marketing strategies that boost our brand awareness, communicate our vision, and cultivate relationships within the community, engaging our target audiences. The work is divided into three marketing areas: for program participation, resource development and internal communications

This remote position requires occasional travel to the office for team meetings, program sites for client interviews, and other locations such as studios for photo/video shoots.

Has 1-4 non-supervisory direct reports.

Essential Functions: 

% of Time

Leadership

  • Ensures effective recruiting, onboarding, professional development, performance management and retention of the staff within the Marketing department.
  • Guide and mentor team members to help them accomplish their tasks and grow in their careers
  • Facilitate efficient resource utilization, including staff, vendors and time allocation.
  • Provides marketing expertise and training to programs to include collateral material, public relations, social media and fundraising events to expand marketing reach and content development.
  • Find new ways to improve communication across departments, and connect the corporate marketing functions to the larger company
  • Serve on the Senior Leadership Council and as key staff to the External Committee of the Board of Directors

20%

Brand Identity and Image

  • Establish and maintain a brand standards manual
  • Monitor all communication channels to ensure a strong and consistent brand both internally and externally across all marketing campaigns
  • Ensures the timely development of all print assets, ensuring strict adherence to both FSL standards and current design norms.

20%

Internal and External Communications

  • Amplify resonance of services and impact through communication and storytelling through written and visual mediums, e.g. newsletters, collateral, scripts, web and releases; video production; media relations; editing; ad placement; and social media.
  • Create editorial calendar and content for all communication channels (e.g. web, social media, print, etc); maintain and manage presence on community calendars.
  • Draft cascading communications as requested
  • Work with all FSL staff and departments with a high level of professionalism, which best represent us to all internal and external stakeholders
  • Represent FSL with a high level of professionalism and stewardship in the community
  • Oversee generation of the Annual Report and quarterly newsletters.

20%

Marketing and Sales Strategy

  • Develop and execute marketing plans that support the mission, goals, objectives and target audiences to drive resources and revenue thru traditional and digital communication platforms.
  • Develop an understanding of all FSL programs, specific target populations, and capabilities in care delivery
  • Orchestrate a variety of simultaneous efforts across marketing channels -paid advertising, organic, content development, partner marketing, email, PR & experiential, print & collateral, digital, social, field marketing & events
  • Build relationships with influencers and media to generate media coverage through a variety of channels.
  • Analyzes, tracks and reports marketing campaign performance to ensure success
  • Participate in periodic marketing meetings with the Program Directors to report on productivity and the impact on the goals of each program
  • Implement an integrated marketing and communications plan to broaden awareness of FSL’s brand, mission, services, and programs with three goals: selling services, increasing awareness, and securing donations
  • Create a community relations strategy that will allow FSL executives, board leadership, and staff to cultivate strategic partnerships with targeted external constituents, including media, collaborative providers, philanthropic corporations, and key influencers
  • Facilitate communications amongst FSL’s key outreach staff to ensure collaboration
  • Review for understanding FSL’s overall business model as well as annual and strategic goals and their connection to marketing activities
  • Must have strong networking/communication skills

20%

Social Media/Digital Marketing

  • Provides strategic director for the marketing manager to work with Public Relations consultant to create detailed social media plan to integrate blog, eNewsletter, and client success stories, with various social media platforms
  • Track growth and engagement across various media
  • Provide oversite to of overall web site presence, edit and update website content as needed
  • Work collaboratively with resource development division to create content and execution of a monthly e-mail newsletter and other special appeals.
  • Provides oversite to strategy, creation and use of all media and PR for print, TV, radio, and community engagement.

20%

Requirements:

Education/Experience/Credentials/Knowledge/Understanding

  • Bachelor’s degree in related field plus minimum 5 years of experience in public relations, communications and/or marketing required.
  • Experience developing and executing Marketing Strategy required
  • Demonstrated experience in budget planning & managing annual budgets
  • Not for profit experience preferred

Skills:

  • Digitally and technically savvy
  • Possess excellent problem-solving skills
  • Excellent oral and written communication skills
  • Excellent decision-making and problem-solving skills
    • Good judgment, integrity, discretion, accuracy, and thoroughness
    • Must be skilled in budget planning and other aspects of financial management.
    • Strong organizational, planning and time management skills
    • Strong project management and delegation skills
  • Servant leadership style

Physical Demands 

  • While performing the essential duties one must be able to exert up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. 
  • No substantial exposure to adverse environmental conditions (such as in typical office or administrative work.) 
  • Ability to frequently see, hear, speak, and be physically flexible; occasionally sit, stand, walk, bend, run and drive; seldom stoop, climb carry, squat, kneel, push; and lift to 25 lbs 
  • Ability to withstand moderate noise levels 

Preferences:

Previous experience in healthcare, social services, human welfare, or other related industries

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