Social Strategist

1 month ago

West Hollywood, United States Crown + Conquer Full time
Job DescriptionJob DescriptionAgency Overview

Powered by intuition, connection and vision, Crown + Conquer has established itself as an industry leader by working with some of the biggest and most innovative brands in the world. C+C lives at the cross section of where operations, brand partnerships and events naturally meet. We challenge those brands to be an interaction with culture by ultimately creating MOMENTS OF TRUTH​ that comes to life across a unique alchemy of experiences, campaigns and partnerships. With our team's diverse perspectives and individual authenticity, we create the perfect blend of minds, people, energy and environment to communicate and celebrate TRUTH.

Job Responsibilities:

Social Platform and Audience Analysis:

  • Conduct in-depth research and analysis to identify trends, insights, and opportunities within the social media landscape.
  • Utilize audience segmentation techniques to understand client demographics and preferences across various social platforms.
  • Monitor platform updates and algorithm changes to inform strategy development and optimization.
  • Identify emerging social media platforms and trends to explore new opportunities for client engagement.

Culture Trend Mining:

  • Stay abreast of cultural trends, industry news, and relevant topics to inform content strategy and campaign ideation.
  • Monitor conversations and sentiment within online communities to identify relevant themes and opportunities for client engagement.
  • Collaborate with creative teams to develop content that resonates with current cultural trends and conversations.
  • Leverage cultural insights to create authentic and impactful content that connects with target audiences.

Influencer Briefings:

  • Identify and vet potential influencers and brand advocates for client campaigns.
  • Develop influencer briefs outlining campaign objectives, messaging guidelines, and deliverables.
  • Establish and maintain relationships with influencers, negotiating partnerships and managing ongoing collaborations.
  • Provide guidance and support to influencers throughout the campaign lifecycle, ensuring alignment with client goals and brand values. 

Social Content Concepting:

  • Lead brainstorming sessions to generate creative content concepts and campaign ideas.
  • Develop comprehensive content calendars and campaign plans aligned with client objectives and target audience preferences.
  • Collaborate with creative teams to translate concepts into compelling visual and written content for social channels.
  • Ensure consistency of messaging and branding across all social media channels and content types.

Reporting and Analytics:

  • Define key performance indicators (KPIs) and metrics to measure the success of social media and content initiatives.
  • Monitor campaign performance, analyzing data and metrics to identify trends, insights, and areas for optimization.
  • Generate regular reports summarizing campaign results, insights, and recommendations for improvement.
  • Present findings and recommendations to clients, demonstrating the impact of social and content strategies on business objectives.

Social Activations Oversight:

  • Oversee the execution of social activations and campaign initiatives, ensuring alignment with strategy and objectives.
  • Coordinate with cross-functional teams, including account managers, creative teams, and external partners, to execute campaigns effectively.
  • Provide guidance and direction to social media managers and content creators, ensuring quality and consistency of content delivery.
  • Monitor campaign performance in real-time, making adjustments as needed to optimize results and maximize impact.
Qualifications & Requirements
  • Bachelor's degree in marketing, communications, or a related field
  • 5+ years of experience in social media marketing or content creation
  • Proven track record of developing and executing successful social media strategies and campaigns
  • Strong understanding of social media platforms, trends, and best practices
  • Deep knowledge of current social social trends and how to optimize content for engagement
  • Experience and understanding of content production best practices and creative guidelines
  • Exceptional editorial and creative development skills, and attention to detail
  • Strategic thinker with a deep understanding of audience needs and demonstrated ability to advance goals and messages through specific communications plans
  • Excellent communication, and interpersonal skills
  • Analytical mindset with the ability to use data to drive decision-making
  • Experience managing social media advertising campaigns and budgets
  • Proficiency in social media management tools and analytics
  • Experience with graphic design or video editing is a plus
  • Experience in the tech or startup industry is a plus

Benefits:

  • 100% employer-paid medical, dental, vision, life, and long-term disability insurance
  • 401(k), flexible spending account, wellness stipend, and creative stipend
  • Hybrid work schedule
  • Discretionary PTO, sick leave, and paid parental leave
Pay Range: $100-110K

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