Senior Product Marketing Manager

4 weeks ago

Hollywood, United States Hard Rock Digital Full time

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.


Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?


What’s the position?

Hard Rock Digital is looking for a Senior Product Marketing Manager to contribute to the development and execution of marketing strategies that amplify the product features that will solve for what our players are seeking in our Online Sportsbook and Online Casino products. You'll be responsible for deeply understanding our target audiences’ everyday needs & challenges and working as a trusted thought partner alongside our Product teams in an effort to help optimize their strategies while shaping effective and engaging marketing content, through to execution, and measurement. Ultimately, you will contribute to building, growing, and expanding the best brand in gaming.


You are a highly creative, data-driven marketer, a master at working backwards, navigating ambiguity, and collaborating across large groups of partners. You are intellectually curious, yet grounded in audience narratives, insights and macro-culture research. This role will require understanding the needs of current, lapsed, and prospective consumers, and the industry at-large. The ideal candidate is extremely agile, has an equally strong analytical & creative sense, and experience working across fast-paced, matrixed environments.


What are we looking for?

The role reports to the Director of Brand Strategy, Product Marketing & Insights.

  • Spearhead efforts that will advocate for the player and help shape the direction of Hard Rock Digital’s product roadmap by serving as a key central stakeholder that links our product strategy to consumer and competitive insights, and maximizes our strategy through marketing
  • Partner with cross-functional leads - including Product, Operations, Insights, Go-To-Market, Creative Studio, and more - to develop integrated marketing strategies to grow Hard Rock Bet’s user base, including identification of key product opportunities, audience cohorts and markets that represent the biggest opportunity
  • Collaborate on developing strategic creative briefs, comms plans and campaign calendars.
  • Partner with internal and external partners to produce best-in-class marketing collateral, and media strategists to leverage traditional and emerging marketing channels to support product campaigns
  • Remote Position working EST time zone hours


The ideal candidate will have:

  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred
  • 7+ years of proven professional Product and/or Brand Marketing experience in the iGaming industry - Online Sportsbook and/or Online Casino
  • You have a deep understanding of core marketing principles, including audience development, leveraging player insights to inform strategy, brand strategy, messaging hierarchies, campaign development, GTM planning, and project management
  • You have exceptional verbal and written skills; comfort with writing and presenting strategic briefs
  • You understand not only product marketing concepts, but also brand and performance marketing concepts, and can articulate them to a broad set of audiences
  • You have crisp communication skills and have strong experiences interfacing with both senior leaders and individual contributors
  • You have hands-on experience managing large scale initiatives with tight deadlines; you are a master of organization
  • You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the needs of each
  • You are a self-starter with the ability to manage through ambiguous situations
  • You are comfortable in a fast-paced and dynamic environment
  • Above all, you're a team player and love making an impact each day
  • Passion for interactive gaming is a plus


What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

  • Competitive pay and benefits
  • Flexible vacation allowance
  • Startup culture backed by a secure, global brand


Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)

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