Director, Consulting

2 months ago

Saint Petersburg, United States Kobie Full time
Job DescriptionJob Description

Why you will love working for a National Top Workplace

We are a global leader in loyalty marketing.

We work with some of the most well-known brands in the world to deliver market-leading, end-to-end loyalty solutions to enable customer experiences. With a strategy-led, technology-enabled approach, we are consistently named an industry leader by Forrester. The impact of these loyalty programs affords us deep brand partnerships, owning a niche in the loyalty space where outcomes matter most.

We are a mission and values driven company.

Our mission is to grow enterprise value through loyalty for our clients. Every role within Kobie has a purpose and directly contributes to us achieving this mission.

We are values driven at every point. Over our 30+ year journey, we've created a fun, high-trust, transparent workplace. We believe in leadership and ownership. Our hybrid work environment, personal holidays, casual dress code and focus on diversity and inclusion add to a culture that makes our teammates proud. That pride shines through in the work we do for our clients.

About the team and what we'll build together

As a strategic loyalty advisor at Kobie Marketing, you will lead and deliver cutting-edge loyalty consulting, strategy, and program design. Your goal will be to maximize consumers' emotional connection throughout their customer lifecycle and deliver enterprise value for our clients. You will collaborate closely with Kobie's client services, business development, analytics, marketing services, technology, and operations teams. The ideal candidate is highly self-motivated, thrives in a fast-paced and ambiguous environment, and is an exceptional storyteller and problem-solver.

How you will make an impact

  • Design and Evolve Loyalty Programs: Trusted advisor to clients in the design, evolution, and optimization of loyalty programs to ensure they meet client objectives and drive customer engagement and retention.
  • Lead and Deliver: Partner with cross-functional Kobie teams to drive strategic client roadmaps. Provide actionable recommendations and loyalty strategies that align with clients' business objectives and customer needs.
  • Solution & Analyze: Synthesize research and data analysis into insights and recommendations for senior-level clients. Create briefs and playbooks to guide the execution of CX, marketing communications, technology, and data delivery. Develop hypothesis-based learning agendas to inform test-and-learn activities.
  • Tell Data Stories: Communicate fact-based, defensible points of view effectively to internal and external stakeholders.
  • Provide Thought Leadership: Monitor and apply relevant market research, industry trends, and best practices. Create case studies from client work to share insights.
  • Manage Execution: Oversee scope and deliverables for multiple projects and/or clients, ensuring on-time and on-budget delivery.

What you need to be successful

  • Bachelor's degree and prior loyalty marketing experience required
  • 10+ years of consumer (B2C) marketing or consulting experience
  • Ideal candidate will have category knowledge in Retail with additional experience in one or more verticals: consumer products, financial services, or travel and hospitality 
  • Preferred candidate will have had experience with global loyalty programs using programmatic and non-programmatic approaches. Preferences also include candidates with Cobrand, Multi-brand, and/or Paid Program experience.
  • Loyalty Program Expertise: Proven experience in the design, implementation, and evolution of loyalty programs, ensuring they effectively engage customers and drive business results.
  • B2C Digital Marketer: Deep understanding of loyalty and/or marketing best practices (rewards earn and redemption, liability management, CRM, digital marketing, CX). Expertise in digital marketing, personalization, omni-channel communication planning, and lifecycle campaign activation.
  • Strategic Consulting: Ability to become a trusted advisor to clients through the use of soft skills and thoughtful, strategic recommendations. Skilled in building long-term relationships based on trust and delivering value through consultative approaches.
  • Results-Oriented: Efficiently aligns time, budget, and stakeholders to achieve quality outcomes that match organization priorities. Takes personal responsibility through planning and communication.
  • Grit: Comfortable working independently on tough assignments. Balances autonomy with the awareness of when to ask for help. Quickly recalibrates after failures to move forward during challenges.
  • Influence: Possesses strong presence and gravitas. A data-driven strategy storyteller with the ability to clearly present and influence ideas and concepts. Shares information with a team-first mentality.
  • Curiosity: Proactively seeks ways to advance skills. An active listener who provides and receives timely, direct, unbiased, and actionable performance feedback.
  • Savvy: Analyzes situations with critical thinking to develop and implement solutions in a high-ambiguity, fast-paced environment. Comfortable navigating grey areas and can simplify complexity.
  • Inclusion: Invites diverse perspectives and shares ownership and visibility. Eliminates silos to tackle problems and advance work.

Our teammates are at the heart of everything we do

Healthy people are happy people, which makes mental and physical health a top priority at Kobie. From robust health insurance and benefits options to free fitness programs like FitOn, to generous vacation time for yourself, we support your health needs fully. In today's job market, we know that employees are choosing only what works best for their life. For those that want career growth, Kobie is the perfect place. We have developed a comprehensive people strategy that helps every teammate know how to advance and progress on their career journey. Beyond title progression, Kobie's competitive pay, 401k matching, annual profit sharing and bonuses all make Kobie a perfect place to build your career.

Kobie a place for all

We don't just accept differences – we embrace, share, and celebrate them

Employment at Kobie is based solely on a person's merit and qualifications, directly related to professional competence. We do not discriminate against any teammate or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis under the law.

We are fiercely committed to fostering a workplace where teammates draw upon their own diverse backgrounds, experiences, and perspectives so that they feel welcomed to bring their authentic self to work every day. While our leadership team fully and completely supports our policy of nondiscrimination and equal opportunity, all teammates share the responsibility to ensure we incorporate the principles of equity, diversity, and inclusion throughout Kobie.

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