Business Analyst Digital Americas

2 weeks ago

Floral Park, United States Tech-Nique Partners NY LLC Full time
Job DescriptionJob DescriptionBenefits:
  • 401(k) matching
  • Competitive salary

This role is with one of the most iconic footwear brands known. As they are building a presence in the United States, you have the opportunity to join during their "growth phase", which means massive room for growth and an opportunity where the candidate will make an impact.

Here are some unique perks:
-Competitive Salary
-Generous medical benefits
-Join one of the hottest footwear brands in the world

The Business Analyst, Digital Americas will champion the consumer experience across all online channels through data driven strategies to ensure acquisition, retention and brand loyalty. Working closely with the digital front end team, this role will execute extensive analysis of the online business, provide maintenance of web analytics tools and will serve as a team expert in digital analytics spanning Web, Mobile, Social, Email and Media. This position will also collaborate in the planning and development of various customer activation strategies. In close collaboration with the local and global Digital teams, this role will help deliver a complete picture of performance and assist in the growth of ecommerce.

Responsibilities
  • Own the entire business analytics process, from data collection and reporting to analysis and stakeholder presentation
  • Support the entire Digital Americas front end team with dashboards, insights and adhoc requests as needed
  • Collaborate with global and regional analytics teams on a cross-functional basis
  • Create and manage dashboards used by various teams across several tools (Excel, Tableau, Google Analytics)
  • Perform weekly analysis on website performance and consumer behavior, synthesizing the findings into actionable insights
  • Assist with web analytics and site tagging audits to help ensure measurement frameworks stay updated with business needs
  • Develop and maintain analytical support strategies, forecasting and modeling to grow revenue targets
  • Perform advanced analysis on topics ranging from inventory optimization, product affinity and causal inference to help optimize various
  • business objectives
  • Compile and share relevant industry news, including emerging trends in data analytics

  1. Qualifications
  • Degree in Business, Finance, Statistics or related field
  • 1-3 years experience in a professional Analytics or Business Intelligence environment; experience in e-commerce/retail a plus
  • Previous experience with visualization software (Tableau, PowerBI, etc.)
  • Previous experience with SQL and large dataset manipulation
  • Working knowledge or familiarity with a web analytics tool (Google Analytics, Adobe, etc.)
  • Working knowledge of a scripting language such as Python/R not required but considered a plus
  • Previous experience in CRM, CDP or A/B Testing platforms not required but considered a plus (Salesforce, Optimizely, etc.)
  • Familiarity and Understanding of web KPI's, online financials, ROI, profitability, etc.
  • Excellent verbal and written communication skills; with ability to provide both deep dive and executive reporting that reflects clear data and
  • actionable insights
  • Ability to provide and articulate web analytics tracking and implementation requirements
  • Team-player; ability to work with all digital team members in a proactive manner and drive results
  • Adapts easily to changing situations and demonstrates flexibility in juggling priorities


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