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Field Marketing Manager

2 months ago

Lilburn, United States SafeTouch LLC Full time
Job DescriptionJob Description

Field Marketing Manager

SafeTouch Security, a recognized company serving the community for more than 30 years, values its employees as the cornerstone of its success. Join our team and become part of a culture dedicated to excellence and innovation.


Position Summary:

As a Field Marketing Manager at SafeTouch Security, you'll play a pivotal role in driving brand promotion, increasing installation volume, and ensuring profitability. We're seeking a candidate with significant experience in developing and implementing successful marketing campaigns across various mediums, preferably within the alarm security industry.

Responsibilities:

  • Develop and execute marketing strategies to enhance brand promotion and profitability.
  • Analyze daily business results and adapt marketing strategies in response to market conditions.
  • Create branch/geographic specific marketing playbook.
  • Create and manage campaigns for online and offline lead generation.
  • Support media selection and management of vendor relationships.
  • Manage the field marketing budget, prioritize media spend effectively, negotiate contracts, and evaluate the performance of marketing campaigns.
  • Plan and coordinate marketing events and conferences.
  • Integrate marketing efforts of newly acquired businesses into the company's brand.
  • Develop internal communications to support cultural initiatives.
  • Collaborate with internal and external stakeholders to ensure alignment of marketing objectives.
  • Create sales and marketing collateral, including presentations and materials for tradeshows.
  • Execute specialized offers and campaigns.
  • Explore leveraging resources from partners like Alarm.com to enhance marketing efforts.
  • Research and benchmark marketing strategies of regional security companies.
  • Develop prospect lists based on sales focus.
  • Ensure proper utilization of Salesforce.com for tracking campaign effectiveness.

Requirements:

  • Bachelor's Degree, or equivalent experience. Business or Marketing major preferred.
  • 7-10 years of experience in developing and implementing successful field marketing campaigns.
  • At least 3 years of success leading major accounts.
  • Highly proficient in Microsoft Office Suite with the ability to learn in-house software applications. Experience with Salesforce.com is a plus.
  • Creative mindset with proficiency in online marketing tools and graphic design software.
  • Capable of managing and prioritizing multiple projects at one time.
  • Collaborative team player who places a high priority on internal and external customer service.
  • Strong understanding of various media channels and market insights in the installation and service industry
  • Excellent communication and negotiation skills.
  • Experience in lead generation, account management, and consumer marketing preferred.

Physical Requirements:

Must be able to lift 15 pounds occasionally. Prolonged periods of sitting at a desk and working on a computer.

Job Type: Full-time, exempt

Work Location: Remote position. Must reside in FL or GA. Must live within 1 hour of a major airport.

Travel: 50%

Benefits:

  • Competitive salary and performance-based bonuses
  • Comprehensive benefits package (Medical, Dental, Vision)
  • Paid time off and holidays
  • Travel expenses covered
  • Opportunities for professional development and career growth

SafeTouch Security is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.