SEO Specialist

1 month ago

West Palm Beach, United States MorseLife Health Systems Full time
Job DescriptionJob DescriptionJob description

If you are a detail-oriented individual with a passion for digital marketing and e-commerce, we would love to hear from you. Join our team as a Web Content Specialist and contribute to our success in delivering engaging online experiences to our customers.

Responsibilities:

  • Content Development: Create high-quality, engaging, and relevant content for a variety of marketing channels, including websites, social media, email campaigns, blogs, and printed materials. Content may include articles, blog posts, case studies, video scripts, infographics, and more.
  • Content Strategy: Collaborate with the marketing team to develop and execute a content strategy that aligns with MorseLife's brand voice, values, and marketing goals. Ensure consistency in messaging and tone across all platforms.
  • Audience Research: Conduct research to understand our target audience, their needs, pain points, and preferences. Use audience insights to tailor content for different demographics and personas.
  • Search Engine Optimization and Writing: Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our online properties. Stay current with SEO best practices and trends.
  • Work closely and be a backup to the Social Media Manager for producing and scheduling content for social media platforms.
  • Collaboration: Work closely with graphic designers, videographers, and other team members to create multimedia content that enhances our messaging.
  • Content Organization and Scheduling: Utilizing Monday.com to Plan content around key events, promotions, and campaigns.
  • Compliance: Ensure that all content complies with relevant regulations, including healthcare and senior living industry standards.
  • PR: Work directly with the Senior VP of Sales and Marketing on press releases, PR blogs, major announcements, letters to VIPs, and content rollouts.
  • Proofreading and Editing: Responsibilities include helping with proofreading and editing of content to both digital and print marketing materials.
  • Other duties as assigned.

QUALIFICATIONS/EDUCATION and/or EXPERIENCE:

  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
  • Proven experience as a content creator or content specialist, preferably in the healthcare or senior care industry.
  • Excellent writing and editing skills with a keen eye for detail.
  • Proficiency in digital marketing tools and platforms, including content management systems (e.g., WordPress), social media management tools, and email marketing platforms.
  • Strong understanding of SEO principles and best practices, knowledge and experience implementing.
  • Ability to work independently, meet deadlines, and manage multiple projects simultaneously.
  • Creative mindset and a passion for storytelling.
  • Familiarity with healthcare and senior living industry trends is a plus.
  • Ability to craft posts with creative images using Adobe Suite or Canva.

Job Type: Full-time

Benefits:

  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Referral program
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance

Schedule:

  • 8 hour shift

Experience:

  • Social media marketing: 1 year (Required)
  • Writing skills: 2 years (Required)

Work Location: In person

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