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SEO Specialist
1 month ago
If you are a detail-oriented individual with a passion for digital marketing and e-commerce, we would love to hear from you. Join our team as a Web Content Specialist and contribute to our success in delivering engaging online experiences to our customers.
Responsibilities:
- Content Development: Create high-quality, engaging, and relevant content for a variety of marketing channels, including websites, social media, email campaigns, blogs, and printed materials. Content may include articles, blog posts, case studies, video scripts, infographics, and more.
- Content Strategy: Collaborate with the marketing team to develop and execute a content strategy that aligns with MorseLife's brand voice, values, and marketing goals. Ensure consistency in messaging and tone across all platforms.
- Audience Research: Conduct research to understand our target audience, their needs, pain points, and preferences. Use audience insights to tailor content for different demographics and personas.
- Search Engine Optimization and Writing: Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our online properties. Stay current with SEO best practices and trends.
- Work closely and be a backup to the Social Media Manager for producing and scheduling content for social media platforms.
- Collaboration: Work closely with graphic designers, videographers, and other team members to create multimedia content that enhances our messaging.
- Content Organization and Scheduling: Utilizing Monday.com to Plan content around key events, promotions, and campaigns.
- Compliance: Ensure that all content complies with relevant regulations, including healthcare and senior living industry standards.
- PR: Work directly with the Senior VP of Sales and Marketing on press releases, PR blogs, major announcements, letters to VIPs, and content rollouts.
- Proofreading and Editing: Responsibilities include helping with proofreading and editing of content to both digital and print marketing materials.
- Other duties as assigned.
QUALIFICATIONS/EDUCATION and/or EXPERIENCE:
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Proven experience as a content creator or content specialist, preferably in the healthcare or senior care industry.
- Excellent writing and editing skills with a keen eye for detail.
- Proficiency in digital marketing tools and platforms, including content management systems (e.g., WordPress), social media management tools, and email marketing platforms.
- Strong understanding of SEO principles and best practices, knowledge and experience implementing.
- Ability to work independently, meet deadlines, and manage multiple projects simultaneously.
- Creative mindset and a passion for storytelling.
- Familiarity with healthcare and senior living industry trends is a plus.
- Ability to craft posts with creative images using Adobe Suite or Canva.
Job Type: Full-time
Benefits:
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
Experience:
- Social media marketing: 1 year (Required)
- Writing skills: 2 years (Required)
Work Location: In person
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