Senior Digital Specialist
4 weeks ago
Are you a Senior Digital Marketing Specialist willing to play a crucial role in implementing and optimizing our digital marketing strategies?
This position requires a strategic thinker with a deep understanding of digital marketing channels, data analysis, and campaign optimization. The ideal candidate will have a proven track record of driving successful digital marketing campaigns and a passion for staying ahead of industry trends
What You Get To Do:
Strategy Execution:
- Execute comprehensive digital marketing strategies to achieve business goals.
Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising in collaboration with the vendors and agencies.
- Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve KPIs.
- Conduct A/B testing and other optimization techniques to enhance campaign effectiveness.
Content Creation and Coordination:
- Collaborate with content creators to develop high-quality, engaging content for digital campaigns.
- Ensure content is optimized for SEO and aligned with brand messaging and guidelines and coordinate content platforms distribution.
- Keep the website content current, relevant, and aligned with the organization's goals and branding.
SEO and SEM:
- Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Stay updated with the latest SEO trends and algorithm changes.
Data Analysis and Reporting:
- Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
- Generate insights and recommendations based on data analysis to inform future strategies.
Social Media Management:
- Execute social media strategies to increase brand awareness and engagement.
- Manage social media accounts, including content scheduling, posting, and community engagement.
- Monitor social media trends and adjust strategies accordingly
Email Marketing:
- Create and monitor email marketing campaigns to nurture leads and drive conversions.
- Segment email lists and personalize content to enhance engagement and effectiveness.
- Analyze email performance metrics and implement improvements.
What We Are Looking For:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with focus on campaign management.
- Proven track record of executing successful digital marketing campaigns across multiple channels.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative marketing ideas.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Up-to-date with the latest trends and best practices in digital marketing
- Bonus: Adobe Creative Suite and a Master's Degree in Marketing, Communications or related field.
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