Marketing and Communications Associate

3 weeks ago

Boca Raton, United States Cosmetic Solutions Full time
Job DescriptionJob Description

Who we are:

Cosmetic Solutions is a leader in the development and manufacturing of scientifically proven, innovative personal care products. With a focus on, face, body, hair, OTC, and professional use formulations, we create some of the most cost effective, high quality and powerful products on the market. 

Providing world class services to up and coming businesses, large established brands, physicians, estheticians and other skin care professionals; we specialize in research & development, custom formulization, graphic design, manufacturing, packaging and delivery. 

 

Job Title:  Marketing & Communications Associate

This position is responsible for supporting all B2B marketing activities by developing and implementing marketing and advertising campaigns; planning and executing trade show efforts; maintaining promotional materials inventory; managing work flow and deadlines for marketing assets; owning social strategy and external PR communications.

 

Organizational Relationships:

 

Reports to:  Director Of Product Development + Marketing


Responsibilities will include, but are not limited to:

 

  • Assisting the Director of PD + Marketing and supporting the PD + marketing team with all marketing activities.
  • Contributes to brand strategy and positioning and develops original campaign concepts that will help generate revenue,              industry buzz and interest in CSIL.
  • Oversees trade show execution and works together with Sales on follow up coordination.
  • Plans strategic campaigns, events and disruptive activities to target and attract Ideal Personas.
  • Creates impactful digital communication with clear messaging and compelling CTAs (email, communications, marketing automation, social media).
  • Prepares marketing reports by collecting, analyzing, and summarizing sales, industry and trend data.
  • Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing

               orders; verifying receipt.

  • Defines, manages and executes an integrated social media strategy for select social networks with a focus on LinkedIn.                                                                                                      
  • Manage and develop relevant content and copy for social media platforms, email marketing, newsletters, promotional                                      

               materials, and website, including product descriptions.

  • Plan and execute all web, email, social media and display advertising campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Provides                                                      

               recommendations to maximize ROI from digital marketing efforts.

  • Analyze site usage, traffic patterns and industry trends to identify opportunities to improve customer experience and                         

               conversion rates.

  • Conduct market research to proactively identify opportunities for partnerships, awareness, engagement and conversion                              

               improvements.

  • Collaborate with internal teams and external partners to ensure cohesive messaging for all marketing driven collateral.
  • Collaborates closely with Product Development to ensure product-related messaging is accurate and precise.
  • Plan, organize and execute company booth at various trade shows and events.
  • Own and drive promotional planning for upcoming events and trade shows.
  • Manage public relations activities to promote CSIL B2B.
  • Oversees social media campaigns to raise brand awareness B2B.
  •         Performs any other duties or tasks that may be required of you by the company.
  •         Promotes and demonstrates behavior consistent with the company’s core values and policies.

 

 

Experience & Skills:

  • Bachelor's degree (B. A.), preferably in marketing, from four-year college or university.
  • 2+ years Marketing, Communications and PR experience, beauty and/or wellness a plus.
  • A Strong eye for graphic design, written copy, marketing collateral and digital content.
  • A sense of urgency and the ability to work under tight deadlines.
  • Experience leading LinkedIn marketing campaigns strongly desired.
  • Flexibility and the ability to thrive in a changing/evolving environment.
  • Exceptional writing, presentation, organizational and communication skills.
  • The ability to project professionalism and understanding in all customer-facing situations.
  • High energy, enthusiasm and a positive can-do attitude in the face of challenges.
  • Experience working with leading beauty industry publications, trade shows, etc.
  • Experienced in 3rd party social media platforms including: Hootsuite.
  • Experience with Website Analytics tools such as Google Analytics.
  • Experience with Pay Per Click (PPC) and Google AdWords, a plus.
  • Strong analytical skills, data-driven thinking and project management skills.
  • Ability to work autonomously and as a team, with strong time management and organizational skills.
  • Strong knowledge of Microsoft Office: Word, Excel and Powerpoint.
  • Knowledge of Adobe Creative Suite, including InDesign, Illustrator and Photoshop, a plus.
  • Experience working within Canva Pro is highly preferred.

Cosmetic Solutions LLC. is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.

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