Senior Marketing Data Analyst

1 week ago

Urbandale, United States Association Member Benefits Advisors, LLC Full time
Job DescriptionJob DescriptionDescription:

AMBA is seeking a talented Senior Marketing Data Analyst to join our growing Marketing Team We are looking for someone with marketing and data skills who thrives in an agile, team-oriented environment. We are looking for an individual who is able to apply usage of both analytical skills, and marketing knowledge


About AMBA:

Since 1981, AMBA has been a trusted provider of essential coverage for retired public servants nationwide. Our reach extends to diverse groups, including hardworking public employees, state retirees, educators, military personnel, trade professionals, firefighters, law enforcement, Unions, Alumni groups, Allied Healthcare, and other non-profit associations. As a full-service marketing and membership development company, we proudly offer outstanding insurance services to our vast network of 44 million members across 450+ associations in all 50 states


Benefits

  • Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits
  • Annual Bonus Program
  • Corporate 401k Matching
  • Generous time off, 10 paid company holidays, sick time off, and paid parental leave
  • Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events· Support & development to cultivate your knowledge and continuing education to support your professional designations
  • Business casual dress code
  • Hybrid work arrangement


About the Role:

This position supports the Marketing Department by providing insights to drive new business and growth through data-driven analytics. Develops and implements analytical solutions. Formulates conclusions and presents findings of research in written and oral format. Improves data efficiencies through programming & building new reporting dashboards.


Day to Day:

  • Develops analytical and data mining solutions to improve customer acquisition, product upgrades/cross-sells and retention campaigns.
  • Delivers insights and recommendations on fully integrated marketing campaigns using data-driven strategies (including direct mail, email, paid digital, etc.)
  • Supports marketing methodologies such as A/B testing, test design, sample sizes, calculating significant lift in response over control, and ad hoc analyses and requests.
  • Creates client-level, or product-level demographic profile analyses
  • Mentors’ other data analysts on analyzing and reporting on project results utilizing research software and information from supporting systems.
  • Develops new reporting tools, dashboards using automated programming as needed.
  • Develops and maintains statistical models used to predict potential customers, predict the potential of insurers to lapse coverage, and segment the current insured and uninsured member population for marketing campaigns.
  • Other duties as assigned
Requirements:

QUALIFICATIONS:

  • An undergraduate degree in Mathematics, Statistics, Business Analytics, Data Analytics, MIS, or related field required.
  • Experience in Marketing and data-driven insight delivery.
  • Master’s degree and 3+ years of professional experience preferred.
  • Must be proficient in the application of basic statistics (e.g., hypothesis testing, variance analysis, exploratory data techniques, etc.)
  • Experience in MS Suite Products
  • High attention to detail
  • High level of motivation coupled with the ability to set priorities.
  • Strong written/oral skills
  • Proficiency in the application of multivariate data analysis, modeling techniques and basic statistics. Multivariate regression, logistical regression, and/or discriminant analysis is a plus.
  • Proficient experience programming in SAS /R/Python, SQL
  • Proficient experience in GA4, Excel, PowerPoint, Power BI

PHYSICAL REQUIREMENTS:

  • Prolonged periods of sitting at a desk and working on a computer
  • Continually required to utilize hand and finger dexterity.
  • Continually utilize visual acuity to operate equipment, read technical information, and/or use a keyboard.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

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