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Senior Marketing Analyst

3 months ago

Urbandale, United States AMBA Full time

JOB SUMMARY: This position supports the Marketing Department by providing insights to drive new business and growth through data-driven analytics. Develops and implements analytical solutions. Improves data efficiencies through programming & building new reporting dashboards. Formulates conclusions and presents findings of research in written and oral format.


DUTIES AND RESPONSIBILITIES:

  • Develops analytical and data mining solutions to improve customer acquisition, product upgrades/cross-sells and retention campaigns.
  • Create client or product profile analyses.
  • Consult/advise on marketing campaigns using data-driven strategies. Performs analyses of both acquisition and policyholder sales marketing activities. (Including but not limited to direct mail, email, paid search, etc.)
  • Performs analyses on digital marketing such as website traffic, emails, etc.
  • Mentors’ other data analysts on analyzing and reporting on project results utilizing research software and information from supporting systems.
  • Supports daily marketing activities such as test designs, sample sizes, confidence intervals, and ad hoc analyses and requests.
  • Develops new reporting tools, dashboards using automated programming as needed.
  • Develops and maintains statistical models used to predict potential customers, predict the potential of insurers to lapse coverage, and segment the current insured and uninsured member population for marketing campaigns.
  • Other duties as assigned


QUALIFICATIONS:

  • An undergraduate degree in Mathematics, Business Analytics, Data Analytics, MIS, or related field required.
  • Master’s degree and 3+ years of professional experience preferred.
  • Must be proficient in the application of basic statistics (e.g., hypothesis testing, variance analysis, exploratory data techniques, etc.)
  • Experience in MS Suite Products
  • High attention to detail
  • High level of motivation coupled with the ability to set priorities.
  • Strong written/oral skills
  • Proficiency in the application of multivariate data analysis, modeling techniques and basic statistics. Multivariate regression, logistical regression, and/or discriminant analysis is a plus.
  • Proficient experience in SAS /R/Python, GA4, SQL, Excel
  • Exposure to Power BI, Salesforce Marketing Cloud
  • Experience with multi touch attribution is a plus


PHYSICAL REQUIREMENTS:

  • Prolonged periods of sitting at a desk and working on a computer
  • Continually required to utilize hand and finger dexterity.
  • Continually utilize visual acuity to operate equipment, read
  • technical information, and/or use a keyboard.




The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.