Contractor Digital Advertising Specialist in Colombia
3 weeks ago
Key Responsibilities:
- Setup, ongoing optimization, and management of PPC/Digital Advertising campaigns for King Jesus Ministry
- Audience and keyword research, landing page development, set up of digital campaign, audience targeting and goal tracking, A/B testing, management of ad budgets, and optimizing for conversions and KPIs
- Dashboard creation, analysis of campaign data and monthly reporting on KPIs, recommendations and strategy monthly
- Plan, implement, and monitor best-practice SEO strategies by utilizing insights gathered from keyword research, on-page analysis, and technical audits
- Engage in meetings and strategy sessions, providing consultative feedback based on subject-matter expertise
- Actively collaborate with King Jesus Ministry team to align digital advertising campaigns with other ongoing initiatives
- Support internal marketing initiatives through development of thought-leadership content, case studies and management of digital advertising programs
- Ensure implementation of best practice guidelines and follow company processes
- Serve as a subject matter expert, staying on top of the latest trends in digital advertising and analytics
- Acquire and maintain technical certifications related to area of expertise
- Additional responsibilities may be added based on the experience and skill set in the role
Professional Competencies:
- Exceptional quantitative / analytical skills
- Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
- Ability to communicate professionally in presentations, on client calls and via email
- Must be a team player that is also comfortable working independently
- Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
- Adaptive to change, flexible
- Positive attitude and team spirit
- Experience or interest in B2B is a plus
- Experience or interest in building products industry is a plus
Qualifications:
- Bachelors degree in advertising, marketing, communications (or a related field)
- Qualified candidates will generally have 3-5 years of hands-on digital advertising experience
- Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Ad words and Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, Choozle, etc.
- Proficient in Google Data Studio, and/or other comparable data analytics and visualization tools
- Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms
- Proficient in conducting SEO research through tools like SEMRush, Moz, SpyFu, or ScreamingFrog
- Familiarity with self-serve ad platforms such as Amazon Ads, Pandora AudioGo, Spotify Ad Studio, Choozle, or AdRoll is a plus
- Proficient in Microsoft Office Suite of products, expressly Excel and PowerPoint
- Basic understanding of HTML, CSS and JavaScript is preferred
- Experience with marketing automation is preferred but not required
This is a remote position.
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