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Product Marketing Manager, SMB Applications

3 months ago

Nashua, United States Rightworks LLC Full time
Job DescriptionJob Description

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock US-based support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. Thousands of Firms and SMBs count on us to run their business every day.

We have a great team, we’re growing fast, and have a winning culture based on innovation, teamwork, and mutual respect.

Job Overview

Rightworks is seeking a seasoned Product Marketing Manager to drive growth and engagement with our OneSpace solution for small businesses. Partnering with multiple cross-functional teams, you will be an evangelist for the small business market and responsible for successfully developing the GTM strategy for OneSpace, including launch plans, differentiated product positioning & messaging, sales comms and enablement assets (talk tracks, battlecards, FAQ, sell sheets, pitch decks), and comms that drive internal alignment as well as external awareness, growth, and engagement with small business customers.

The successful candidate will be ambitious with a growth mindset, a strategic thinker with a collaborative spirit and a can-do attitude. We are seeking someone with demonstrated experience with SaaS platforms for small businesses, bonus if you have a background in accounting and financial management solutions. Reporting to the Director of Product Marketing, this person will serve a critical role in ensuring we are saving our customers time and creating a more secure work environment for their business.

As the Product Marketing Manager, your daily responsibilities will encompass:

  • Collaborating with Marketing, Sales, and Product Management to develop product positioning and messaging.
  • Conducting ongoing market and competitive research to comprehend the threat landscape, coupled with engaging in customer interactions to recommend new pricing and packaging strategies.
  • Formulating go-to-market plans to drive feature enhancements for our security solutions, bolstering customer retention and new customer acquisition.
  • Coordinating with Product Management to strategize the launch of new product and feature releases, managing the cross-functional implementation of marketing plans.
  • Partnering with the Growth Marketing team to assess and enhance campaign performance and the effectiveness of go-to-market strategies.
  • Contributing to content creation for collateral, blogs, social media, and other assets.
  • Providing support to the Sales team through training and a steadfast focus on the problems our solutions address and developing internal tools and external-facing sales enablement materials.
  • Collaborating with customers to produce case studies that highlight the value of our security products and partnerships.
  • Collaborating closely with fellow members of the sales and marketing teams to achieve revenue objectives.

Requirements

  • Minimum of 3-5 years of product marketing experience, specifically working with cybersecurity products and solutions.
  • Highly collaborative and adaptable, with a readiness to engage in cross-functional teamwork spanning Sales, Product, Marketing, and Success.
  • Proficiency in conducting market and competitive research to inform product development and marketing campaigns.
  • Ability to juggle multiple priorities effectively and thrive in a dynamic environment.
  • Self-motivated and comfortable with taking initiatives to drive projects forward.
  • A creative mindset combined with an eye for detail, with a passion for crafting impactful content that effectively conveys the value of our security solutions within our secure OneSpace environment.
  • Skill in translating technical product and solution information into clear, concise, and engaging narratives for non-technical audiences.
  • A proactive, entrepreneurial attitude, with a willingness to contribute to our team's broader product marketing efforts.

Benefits

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off. We are proud to be an Equal Opportunity Employer

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.

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