Security Product Marketing Specialist

2 months ago


Nashua, New Hampshire, United States Rightworks LLC Full time
Job Overview

Rightworks LLC is on the lookout for a dedicated Product Marketing Manager focused on our security solutions. This role is pivotal in promoting a range of security offerings and initiatives. The ideal candidate will possess a strong enthusiasm for aligning sales teams with optimal solutions, alongside a solid background in marketing cybersecurity products.

About Rightworks

At Rightworks, we deliver an intelligent cloud platform tailored for accounting firms and professionals. Our commitment to providing exceptional support ensures that our clients have secure and reliable access to their technology. We curate a software ecosystem that simplifies the complexities of managing an accounting firm or small business, supported by a network of industry experts and educational resources.

Key Responsibilities

  • Work collaboratively with Marketing, Sales, and Product Management to establish effective product positioning and messaging.
  • Conduct continuous market and competitive analysis to understand the cybersecurity landscape and engage with customers to propose new pricing and packaging strategies.
  • Develop comprehensive go-to-market strategies to enhance features of our security solutions, driving customer retention and attracting new clients.
  • Coordinate with Product Management to plan the launch of new products and features, overseeing the implementation of marketing initiatives across teams.
  • Partner with the Growth Marketing team to evaluate and improve campaign performance and the effectiveness of market strategies.
  • Contribute to the creation of marketing materials, including collateral, blogs, social media content, and other resources.
  • Support the Sales team through training and by focusing on the challenges our solutions address, while developing sales enablement tools.
  • Collaborate with clients to create case studies that showcase the value of our security products and partnerships.
  • Work closely with members of the sales and marketing teams to meet revenue goals.

Qualifications

  • A minimum of 5 years of experience in product marketing, specifically with cybersecurity products and solutions.
  • Highly collaborative and adaptable, with a strong ability to engage in cross-functional teamwork across Sales, Product, Marketing, and Customer Success.
  • Expertise in conducting market and competitive research to guide product development and marketing strategies.
  • Ability to manage multiple priorities effectively in a fast-paced environment.
  • Self-driven and proactive in taking initiatives to advance projects.
  • A creative approach combined with attention to detail, with a passion for producing impactful content that clearly communicates the value of our security solutions.
  • Skilled in translating complex technical information into clear, engaging narratives for non-technical audiences.
  • Adept at simplifying intricate security trends to educate clients about the cybersecurity landscape and necessary protective measures.
  • A proactive, entrepreneurial mindset, eager to contribute to broader product marketing efforts.

Benefits

To deliver exceptional solutions, we require an exceptional team. We offer competitive salaries to attract top talent, along with company-paid short and long-term disability insurance, life insurance, and a generous 401K match. Our comprehensive medical, dental, and vision coverage is highly affordable, complemented by a generous PTO policy and numerous paid holidays. We encourage community involvement by providing volunteer paid time off. Rightworks LLC is proud to be an Equal Opportunity Employer.

This job description may not encompass all assigned duties and responsibilities and may be amended at any time at the employer's discretion.


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