Franchise Development Marketing Manager

2 weeks ago


Austin, United States Connect4Talent Full time
Job DescriptionJob Description

CMIT Solutions is a leading Managed Services Provider (MSP) franchisor delivering information technology and cybersecurity solutions to businesses. The company's locally owned franchise model enables CMIT to serve customers through high-trust, direct relationships. This position is with the corporate franchisor, a private-equity backed organization supporting independently-owned franchises located throughout the United States and Canada.

Position Summary:

As the Franchise Development Marketing Manager, you will be a key player in driving the growth of our franchise through strategic marketing initiatives and lead generation. This role centers around developing and executing marketing plans to attract potential franchisees. This position requires a dynamic individual with a strong performance marketing background and expertise in channel marketing, capable of driving franchise development through strategic planning, effective lead generation, and collaboration with internal and external stakeholders. If you are a marketing professional with a passion for fostering growth within a franchise environment, we invite you to join our dynamic team.

What You'll Do:

  • Contribute to the development and execution of the strategic marketing plan for CMIT Solutions franchise growth.
  • Implement data-driven strategies to optimize lead generation, utilizing analytics to identify and capitalize on high-converting channels, resulting in a higher volume of qualified leads.
  • Collaborate with cross-functional teams to refine messaging and positioning, ensuring alignment with the franchise value proposition and effectively communicating the benefits of joining the franchise system to potential candidates.
  • Conduct market research and competitor analysis to identify trends and opportunities, enabling the development of proactive initiatives to stay ahead in the highly competitive franchise development landscape.
  • Build and nurture relationships with key industry influencers, brokers, and associations to expand the network and enhance lead generation efforts.
  • Collaborate with the franchise sales team to understand the nuances of successful conversions, incorporating feedback into the marketing strategy to drive more closed-won candidates.
  • Leverage experience in channel marketing to diversify and optimize marketing efforts.
  • Implement targeted content marketing initiatives, including blog posts, webinars, and whitepapers, to position the franchise as an industry leader and a desirable opportunity for potential candidates.
  • Support franchise onboarding processes and provide follow-up support as needed.
  • Generate reports for key performance indicators (KPIs) (KPIs listed below)
  • Manage the franchise development marketing budget effectively to meet or exceed targets.
  • Implement strategic initiatives to consistently enhance CMIT Solutions' standing in franchise industry publications, aiming for sustained high rankings through effective marketing strategies and engagement with industry trends.
  • Oversee, manage, and maintain the Franchise Development website to ensure it effectively supports lead generation efforts.
  • Collaborate with key stakeholders to develop and maintain franchise sales collateral, including brochures, presentations, sales tools, etc.
  • Establish and manage vendor relations to support marketing activities.
  • Analyze metrics and KPIs to drive continuous strategic improvement in vendor relationships.
  • Gain a deep understanding of the franchisor/franchisee relationship and stay updated on marketing requirements, programs, policies, and procedures.

Your performance will be measured on the following KPIs:

  • MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) Targets
  • Influenced revenue for direct closed won franchisee candidates
  • Lead generation performance across all channels
  • Franchisee Acquisition Cost (FAC)
  • Market Penetration and Geographic Expansion

What You Will Need:

  • Bachelor's degree in Marketing, Business, or a related field
  • Proven experience in marketing, preferably in franchise development or a similar role
  • Strong understanding of lead generation strategies and demonstrated expertise in implementing effective marketing plans
  • Excellent communication and interpersonal skills to build relationships across various business units
  • Proficient in tracking KPIs, managing budgets, and analyzing metrics for continuous improvement
  • Strong organizational skills with attention to detail in overseeing marketing activities

Benefits:

  • Bonus opportunity
  • Medical/Dental/Vision/FSA
  • 401k Employer Matching
  • Unlimited PTO
  • Short Term Disability
  • Life Insurance
  • Paid Parental Leave
  • Flexible hybrid schedule: 3 days in office/2 days remote (after an initial ramping period)
  • Thursday Lunches
  • Relocation (if applicable)



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