Apparel Graphic Designer

3 weeks ago

Plymouth Meeting, United States L2 Brands Full time
Job DescriptionJob Description

L2 Brands is a leading designer, manufacturer and marketer of high-quality, custom-logo apparel, headwear and home décor serving the large and growing Collegiate, Resort/Destination, Golf and Corporate markets. For over 30 years, L2 Brands, through its League, Legacy, Ouray and Locale lifestyle brands, has created premium customized products that connect consumers with the schools, traditions, destinations and workplaces they identify with and love.

L2 Brands is deeply committed to our tight-knit, open door culture. We demonstrate this by placing creativity at the heart of everything we do, designing trend-right products, encouraging input from all levels of associates, pitching in to help others when needed and taking care of our people with great benefits. Our office motto is “Work Hard and Be Nice”, and behind that credo are L2’s Core Values of putting our customers’ satisfaction at the heart of our daily life, innovating new products and processes to win, requiring a teamwork mentality and accountability, and making a difference in both our local community as well as our factories by doing things the right way.

Summary: The Apparel Graphic Designer is responsible for creating visual concepts that inspire and captivate the consumer while creating a consistent brand representation across all materials. This role will develop creative ideas and concepts to suit L2 Brands' business objectives. This position reports to the Graphic Art Manager.

Job Level Expectations:

  • Responsible for delivery, productivity, innovation, and customer solutions;
  • Exert good judgment in their prioritization and allocation of resources;
  • Understand how their area "fits" into the bigger picture and communicate within the organization to enhance effectiveness.
  • Consistently demonstrate L2 Brands’ Core Values;
  • Take initiative and contribute beyond their job description, not waiting to be told what to do. Expected to figure out what needs to be done and make it so;
  • Take personal responsibility for mistakes, missed performance goals and work to get things back on track ASAP and learns from their mistakes;
  • Foster an environment of continuous improvement where problems are identified, and solutions are presented;

Duties and Responsibilities:

  1. Create relevant and engaging apparel graphics, focusing on each of our various channels (Destination, College, Golf).
  2. Create custom graphic development for specific customer needs.
  3. Proactively manage deadlines by design calendar.
  4. Responsible for researching graphic trends, techniques, and inspiration.
  5. Assist in preparing and maintain mood boards at the beginning of each season.
  6. Manage and maintain the uploading of new graphic launches to the database. Keeping information up-to-date as changes occur.
  7. Assist in the creation and execution of graphic related collateral and sales tools.
  8. Assist in the set up of all sampled apparel products; for tradeshows, kits and other key licensed accounts.
  9. Collaborate with the Creative Team to provide constructive feedback on each team members graphics, in order to launch the strongest collection each season.
  10. Develop and maintain strong working relationships with cross-functional team members (Merchandising, Marketing, Sales).
  11. Maintain a thorough understanding of L2’s various brands and product lines.
  12. Ability to present and communicate a vision to senior leadership.

Essential Functions:

  1. Able to follow guidelines and tasks as directed
  2. Able to analyze problems and solve them in a collaborative manor
  3. Able to clearly communicate concerns and questions
  4. Manage the time of self and others
  5. Collaborate and communicate with team and management

Other:

  1. Work on special projects as needed.

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